Tono de Marca

Empowering, artistic, and intellectual, positioning fashion as a form of resistance and a tool for storytelling. The voice is confident, challenging, intimate, and purposeful, sharing deep personal and cultural inspirations.

Valores de Marca

• •Handmade Luxury & Slow Fashion
• •Ethical & Sustainable Production
• •Black-Owned & Cultural Celebration
• •Inclusivity & Self-Expression
• •Social Justice & Activism

Mejores Prácticas

• •Lead with the 'Why': Every piece of copy should connect back to the brand's core values, starting with the story, inspiration, or mission before product features.
• •Use Empowering & Evocative Language: Employ strong, active verbs and descriptive nouns. Words like "empower," "celebrate," "resistance," "unapologetic," "soul," and "story" should be staples.
• •Educate the Audience: Use captions and blog posts to share the history and context behind designs, reinforcing the brand's intellectual depth and value.
• •Emphasize the "Handmade" Aspect: Consistently remind the audience that each piece is crafted by hand by the founder to justify luxury pricing and highlight slow fashion commitment.
• •Maintain Visual and Textual Synergy: Ensure powerful, artistic, and bold copy is matched by high-quality, compelling visuals reflecting the same intention and artistry.

Percepción Social

Overwhelmingly positive, particularly among communities that value authenticity, craftsmanship, and social consciousness. Perceived as a powerful intersection of art, fashion, and activism, led by an inspiring and talented founder, Dinah T'kor Clottey. Recognized for rapid social media growth and impact within the Chicago sustainable fashion scene as a Black-owned brand.

Ejemplos de Copy

• •This isn't just a cardigan. It's a story woven with intention, a statement of art you can carry. Each stitch is a commitment to slow fashion and ethical craftsmanship. The BUTTER Cardigan is for the bold, the thoughtful, and the ones who wear their soul on their sleeve. Limited pieces, handmade in Chicago. #TkorCouture #WearYourStory #SlowFashion
• •SOUL STYLE: Fashion as an Act of Resistance. Explore the collection.
• •Crowned in craftsmanship. Inspired by the powerful legacies of the Orishas, this bucket hat is designed for all forms of self-expression. Handmade to fit you, your hair, and your identity without compromise. Made with sustainable fibers, because true style honors our earth. #HandmadeLuxury #Inclusivity
• •The Story Unfolds: Our New Collection is Here.
• •From a history book... to a hook... to a look. This is how we make resistance wearable. #TkorCouture #ArtHistory #FashionRevolution