Brand Tone

Elegant & Luxurious, Calming & Serene, Artisanal & Natural

Brand Values

• •Wellness & Self-Care
• •Quality & Craftsmanship
• •Sustainability & Clean Living
• •Aesthetic Appeal
• •Sensory Experience

Best Practices

• •Emphasize Natural & Artisanal Qualities: Consistently highlight handcrafted, 100% soy wax, toxin-free essential oils, and small-batch production to reinforce the brand's commitment to quality and natural ingredients.
• •Use sensory language to describe the scents and the experience they create (e.g., calming, invigorating, soothing).
• •Highlight the wellness benefits of the candles, focusing on self-care, aromatherapy, and creating a calming environment.
• •Maintain an elegant and luxurious tone in all communications, reflecting the brand's premium positioning.
• •Incorporate relevant hashtags to expand the reach

Social Perception

Positive & Appreciative, Seen as a Premium/Giftable Product, Trusted for Natural Qualities

Copy Examples

• •Experience the art of pure fragrance. #GiftsForHer #PremiumGifting #WellnessGifts #EssenceAndElixir
• •Born from a passion for pure ingredients and the timeless allure of fragrance, Essence & Elixir blends traditional craftsmanship with modern wellness. Each candle is a testament to our commitment to quality, sustainability, and the simple luxury of a beautifully scented, calming environment.
• •Mystic Oud: smooth, mysterious and lasts long.
• •Lavender Lullaby: not synthetic-smelling and calming
• •Midnight Mirage: a night-time luxury