Brand Tone

Intense, aggressive, results-oriented, confident, and slightly edgy/colloquial

Brand Values

• •Performance & Efficacy
• •Power & Strength
• •Quality & Scientific Backing
• •Intensity
• •Transformation/Aspiration

Best Practices

• •Use strong action verbs to convey intensity and drive.
• •Incorporate industry-specific terminology to connect with the target audience.
• •Highlight the scientific backing and quality of ingredients without being overly technical.
• •Maintain a direct and confident tone, avoiding overly promotional language.
• •Address the audience's aspirations for transformation and peak performance.

Social Perception

A brand perceived as highly effective for workout performance, but currently suffers from negative perception due to stock availability issues and lack of communication.

Copy Examples

• •Unleash your inner beast with Beast Fuel Pre-Workout. Experience relentless savagery, skin-bursting pumps, and rip-someone's-head-off ferocity.
• •Maximize EVERY workout with Beast Fuel. Engineered to deliver insane energy, focus, and endurance.
• •Dominate your limits. Beast Fuel is scientifically dosed to fuel your most intense sessions.
• •Transform into the ultimate alpha. Beast Fuel provides the power and strength to conquer any challenge.
• •Don't settle for ordinary. Beast Fuel separates the beasts from the boys. Get yours now!