Brand Tone

Educated & Informative, Health-Conscious & Wellness-Oriented, Refined & Slightly Luxurious, Natural & Clean, Approachable & Friendly

Brand Values

• •Health and Well-being: Prioritizing ingredients and formulations that contribute to overall health, not just superficial beauty.
• •Transparency & Education: Openly discussing their ingredient choices (low-PUFA oils) and educating consumers on their benefits.
• •Natural Efficacy: Combining natural ingredients and traditional practices with modern science to create effective skincare.
• •Quality & Selectivity: Using highly selective, organic ingredients.
• •Sensory Experience: Crafting products with pleasant natural fragrances (like vanilla and jasmine) and textures that contribute to a positive self-care ritual, inspired by spa practices.
• •Conscious Formulation: Actively avoiding certain ingredients like high-PUFA seed oils and artificial fragrances.

Best Practices

• •Educate, Don't Just Sell: Always weave in the 'why' behind your products – the benefits of low-PUFA, the science, the wellness aspect. This reinforces the educated and informative tone.
• •Embrace "Szia": Use the brand's name origin story ("hello beautiful skin, goodbye toxic ingredients") as a recurring motif to maintain a unique and friendly yet purposeful voice.
• •Sensory Language: Appeal to the spa-inspired, wellness-oriented aspect by using descriptive language that evokes pleasant textures, natural scents, and the feeling of well-being.
• •Ingredient Transparency: Consistently highlight the quality of ingredients (organic, natural fragrances, specific low-PUFA oils) and the absence of undesired ones (seed oils, artificial fragrances).
• •Visual & Verbal Harmony: Ensure the copy aligns with the refined, clean, and slightly luxurious aesthetic seen on Instagram and Pinterest. The language should feel as considered and high-quality as the product presentation.

Social Perception

A niche, health-focused brand, High-quality and effective, Aesthetically pleasing, Trustworthy, Associated with wellness and self-care rituals

Copy Examples

• •Instagram Post (Product Focus - Vanilla Body Oil): Hello, beautiful skin. Goodbye, hidden toxins. ✨ Our Vanilla Body Oil is more than just a moisturizer; it's a ritual. Crafted with organic, low-PUFA oils like Jojoba and Olive, it deeply nourishes without compromise. Inspired by old-world European bathing traditions, perfected by modern science. Indulge in skin that feels as good as it looks. #SziaSkin #SeedOilFree #LowPUFASkincare #VanillaBodyOil #CleanBeauty
• •TikTok Video Concept (Educational): (Video shows quick cuts of seed oil ingredient lists vs. SZIA SKIN's simpler, natural list) Tired of skincare that works against your wellness? 🤔 SZIA SKIN is reimagining natural skincare. We say 'szia' to potent, low-PUFA botanicals and 'szia' to inflammatory seed oils. Discover the difference for whole-body radiance. Link in bio to learn more! #SziaToxicIngredients #HealthySkin #NaturalSkincare #BudapestInspired
• •Pinterest Pin Description (Aesthetic/Lifestyle): Elevate your self-care sanctuary. 🌿 SZIA SKIN blends the opulence of Budapest bathhouses with the purity of nature. Our Niacinamide Balancing Toner and fragrant Body Oils are your daily invitation to mindful beauty. Consciously formulated, always seed oil-free. #SziaSkin #HeritageMaximalism #AestheticSelfCare #BrooklynMade #OrganicSkincare
• •Website Homepage Headline & Sub-headline: Headline: SZIA SKIN: Wellness-First Skincare. Sub-headline: Experience the radiant difference of seed oil-free formulations, blending European spa wisdom with modern science for your healthiest skin.
• •Email Newsletter Snippet (New Product Launch): Be the first to say 'szia' to our latest creation! Rooted in our commitment to health-conscious beauty and low-PUFA purity, this new [Product Type] is designed to nourish, balance, and bring a touch of Budapest-inspired luxury to your daily routine. Click to unveil and embrace a deeper connection with your skin. #SziaBeautifulSkin #WellnessJourney #SeedOilFreeRevolution