Tono de Marca

Artisanal & Passionate, Joyful & Vibrant, Ethical & Conscious, Storytelling & Personal, Authentic & Transparent

Valores de Marca

• •Heritage & Craftsmanship
• •Ethical Production & Fair Labor
• •Sustainability & Slow Fashion
• •Community & Connection
• •Quality & Exclusivity
• •Joy & Beauty

Mejores Prácticas

• •Embrace Storytelling: Weave the narrative of heritage, craftsmanship, and the artisan community into all communications. Share the 'why' behind the brand and the products.
• •Use Vibrant & Evocative Language: Choose words that reflect the color, joy, and handcrafted nature of the pieces. Words like 'artisan,' 'heritage,' 'hand-printed,' 'vibrant,' 'joyful,' 'conscious,' and 'timeless' reinforce the brand's essence.
• •Highlight Ethical & Sustainable Angles Authentically: Talk openly about the commitment to fair labor, small-batch production, and sustainable practices without greenwashing. Let these values shine through naturally.
• •Maintain a Warm & Personal Voice: Address the audience as part of a community. Share insights from the founder and the artisans to build a personal connection.
• •Be Consistent Across All Channels: Ensure the tone is uniform across the website, social media, email marketing, and any customer interactions. Visuals should also align with this tone.

Percepción Social

Artisanal & Unique, Ethically Conscious Choice, Vibrant & Stylish, Investment Pieces, Positive Brand Story

Ejemplos de Copy

• •Headline: Wear a Piece of History. Feel the Jaipur Sun. Body: Each SZ Blockprints garment is a conversation between generations of artisans and you. Hand-printed, stitch by stitch, our limited-edition pieces carry the warmth of Indian craftsmanship and the joy of vibrant design. More than just clothing, it’s a story you wear.
• •Social Media Post (Instagram): Image: A vibrant dress flowing in a sunlit setting. Caption: Dancing in the details ✨ Our [Dress Name] is brought to life by the hands of our incredible Jaipur artisans, each block telling a story of heritage and passion. Slow fashion that feels as good as it looks. #SZBlockprints #HandmadeWithLove #EthicalFashion #JaipurPrints #SlowStyle
• •Product Description Snippet (for a tote bag): Crafted with joy in Jaipur, this tote isn’t just a bag; it’s a companion for your brightest days. Lined with upcycled fabric, because beauty and responsibility go hand-in-hand. Carry artistry, carry values.
• •Email Subject Line: New Heirlooms Have Arrived ✨ Small Batch, Big Heart. Email Body Preview: Discover timeless pieces, printed with passion by our artisan family in Jaipur. Each one unique, made to be loved for seasons to come.
• •About Us Snippet: At SZ Blockprints, we believe in the magic of handmade. We partner with a multigenerational family studio in Jaipur, India, to keep the ancient art of block printing alive and thriving. Every color, every pattern, every piece is a testament to their skill and our shared commitment to joyful, ethical, and sustainable style.