Brand Tone

Aspirational & Luxurious, Modern & Trendy, Enthusiastic & Confident, Friendly & Accessible, Playful (on TikTok)

Brand Values

• •Quality
• •Elevated Experience
• •Customer Satisfaction
• •Scent Appeal & Sophistication
• •Making Everyday Better

Best Practices

• •Develop a "Voice Guide": Document key characteristics of the brand voice (e.g., aspirational, confident, friendly, use of emojis on certain platforms) and share it across everyone who creates content.
• •Know Your Audience, Platform by Platform: While the core message of luxury and quality remains, adapt the specific tone for each platform. (e.g., more playful and trend-driven on TikTok, more polished and benefit-driven on Facebook and the website).
• •Focus on the "Why": Consistently communicate why Scentastic exists – to make the daily commute a more luxurious and enjoyable experience. This "why" should underpin all copy.
• •Use Consistent Key Phrases and Terminology: Regularly incorporate terms like "drive in luxury," "designer-inspired," "premium quality," "long-lasting" to reinforce brand identity.
• •Review and Refine: Periodically review all marketing copy (website, social media, ads) to ensure it aligns with the defined brand tone and values. Gather feedback and make adjustments as needed.

Social Perception

Within their own social media channels, the perception appears positive, with customers praising the scents and product quality. The general market for car air fresheners shows that consumers value scent quality, longevity, and design.

Copy Examples

• •Headline: Your Daily Drive Deserves an Upgrade. Body: Introducing Scentastic: Premium car air fresheners inspired by your favorite designer scents. Transform your commute from mundane to magnificent. Smell incredible, feel fantastic. #DriveInLuxury
• •Headline: Tired of Fading Car Scents? Body: Experience the Scentastic difference. Our long-lasting, designer-inspired car diffusers keep your ride smelling luxurious for weeks. What’s your signature drive-time scent?
• •Headline: That New Car Smell? We Prefer This. Body: Unlock a world of sophisticated fragrance every time you step into your car. Scentastic brings you luxury-inspired scents that make every journey an experience. Get 15% off your first order!
• •Social Media Post (Instagram/TikTok focus): Visual: Sleek Scentastic diffuser in a stylish car interior. Caption: POV: Your car just became your favorite place to be. ✨ Scentastic car fresheners. Inspired by the best, designed for your drive. #ScentasticShop #CarGoals #LuxuryScents
• •Promotional Copy: Headline: Drive Happy. Smell Scentastic. Body: Don't just drive, arrive in style. Our curated collection of car air fresheners, inspired by iconic fragrances, is here to elevate your journey. Click to find your perfect scent and enjoy free UK shipping!