Brand Tone

Conscious & Responsible, Trendy & Fashion-Forward, Inclusive & Accessible, Authentic & Transparent, Playful & Engaging, Community-Focused

Brand Values

• •Sustainability
• •Accessibility
• •Inclusivity & Diversity
• •Fashion & Style
• •Innovation
• •Transparency
• •Community

Best Practices

• •Develop Clear Brand Voice Guidelines: Document Szade's specific tone (Conscious, Trendy, Inclusive, Authentic, Playful) and values (Sustainability, Accessibility, Inclusivity, Fashion, Innovation, Transparency, Community). Provide examples of "do's and don'ts" for writers.
• •Always Lead with Sustainability, Weave in Style: Ensure the eco-friendly aspect is a core message, but always connect it to how it enhances the style and desirability of the product. Sustainability is the "why," style is the "what."
• •Speak to Your "Collective": Use inclusive language ("we," "us," "our community") to foster a sense of belonging. Encourage interaction and user-generated content to reinforce this.
• •Be Transparent and Educational (but keep it cool): Briefly explain the recycling process or the impact of choosing sustainable eyewear in a way that is easy to understand and engaging, not preachy. Highlight GRS certification where appropriate.
• •Adapt to the Platform, Not Away from the Core: While the expression might change slightly (e.g., more playful on TikTok, more aesthetic on Instagram), the underlying values and core tone should remain consistent across all communication channels. Maintain authenticity and avoid mimicking competitors without genuine alignment.

Social Perception

Positive Recognition, Eco-Warriors, Trendsetters, Value for Money, Authentic and Trustworthy

Copy Examples

• •Headline: Recycled. Reimagined. Ready for you. Body: Don't just wear sunglasses. Wear change. Our latest collection is crafted from reclaimed materials, because looking good and doing good should always go hand-in-hand. Find your perfect pair and join the Szade collective. #SzadeSustainability #StyleThatSpeaks Tone: Conscious, Fashion-Forward
• •Headline: Fresh Frames. Zero Waste. All the Vibes. Body: Obsessed with new sunnies but hate the waste? We get it. That's why every pair of Szades is made from recycled sunglasses, keeping plastic from landfills and keeping you effortlessly cool. Good for your look, great for the planet. Tone: Trendy, Playful, Conscious
• •Headline: Your Style. Your Values. Your Szade. Body: We believe sustainable shouldn't mean exclusive. Szade brings you cutting-edge designs and eco-friendly materials, all at a price that makes sense. Sunglasses for everyone, made for a better tomorrow. Tone: Inclusive, Accessible, Authentic
• •Headline: Turn Heads, Not the Planet Inside Out. Body: Make a statement without the environmental impact. Our unique recycling process transforms old frames into stunning new eyewear. It’s fashion with a conscience. It’s Szade. Tone: Fashion-Forward, Responsible, Confident
• •Headline: Join the Szade Squad: Look Good, Feel Good, Do Good. Body: We're more than just a sunglasses brand; we're a community of planet protectors and style purveyors. Tag us in your Szades @szadecollective and show us how you’re breaking the cycle. #SzadeCollective #RecycledRevolution Tone: Community-Focused, Engaging, Conscious