Brand Tone

Authentic, Heartfelt, and Appreciative

Brand Values

• •Artisanal Craftsmanship
• •Uniqueness
• •Personal Connection
• •Kindness and Compassion
• •Gratitude

Best Practices

• •Always Write in the First Person: Use "I" and "my" when speaking from the brand's perspective. This maintains the personal, artist-to-customer connection that defines the brand.
• •Tell the Stone's Story: Don't just list the materials. Briefly describe why a particular stone was chosen for a collection or the feeling it’s meant to evoke. This adds emotional depth and value.
• •Lead with a Value, Not Just a Product: Frame announcements and posts around the core values. For example, instead of "New pendants for sale," use "New pieces made with compassion are now in the shop."
• •Incorporate Gratitude: Regularly and genuinely thank your customers and community in newsletters, on order confirmation slips, and in any future social media content.
• •Emphasize "Handmade" and "One-of-a-Kind": These are your strongest differentiators. Ensure these phrases are present across product descriptions, social media bios, and homepage copy to constantly reinforce your unique value proposition.

Social Perception

The brand is perceived as providing high-quality artistry, excellent customer experience, and being authentic and trustworthy. This positive perception is currently limited to direct customers due to the brand's contained online presence.

Copy Examples

• •Introducing the Spring Bloom Collection. Each piece is handcrafted with intention, capturing the vibrant energy of a world reawakening. Find the one-of-a-kind stone that tells your story of renewal. Made with love, wrapped in copper.
• •More than just jewelry, this is a piece of my heart. I poured so much love and compassion into this custom Labradorite pendant, and I’m so grateful it has found its perfect home. Thank you for trusting me with your vision. #HandmadeJewelry #SyzygyWrappedStones #WireWrapping #Artisanal
• •A unique Amethyst, chosen for its deep, calming hues and wrapped by hand in sterling silver. Each twist of the wire is intentional, designed to honor the stone's natural beauty. Let this piece be a small reminder to find your peace. As this is a one-of-a-kind creation, it is as unique as you are.
• •It all starts with a stone. My name is Stacie, and I’m the hands and heart behind Syzygy Wrapped Stones. What began as a personal passion in 2020 has become a beautiful community of art lovers. Thank you for being here and for supporting handmade.
• •Give a gift that’s truly one of a kind this season. Each of our wire-wrapped pendants is a unique piece of art, crafted with kindness and meant to be treasured. For a limited time, enjoy complimentary gift wrapping on all orders from our Gratitude Collection.