Brand Tone

Empowering, Positive, Inclusive, Welcoming, Enthusiastic, Energetic, Approachable, Community-Focused, Direct, Sales-Oriented (in promotional contexts)

Brand Values

• •Body Positivity & Self-Love
• •Inclusivity
• •Empowerment
• •Style & Trendiness
• •Comfort & Quality
• •Sustainability & Ethical Production

Best Practices

• •Always center the customer's feelings: Frame copy around how the swimwear will make the customer feel (confident, beautiful, empowered, comfortable) rather than just focusing on product features.
• •Regularly use terms like 'celebrate,' 'empower,' 'all bodies,' 'confidence'.
• •Mention building a community.
• •Stay true to stated values in all communications: Ensure that even in sales-driven copy, the core values of body positivity, inclusivity, and sustainability shine through.
• •Maintain an empowering, inclusive, enthusiastic, approachable, and direct tone across all platforms.

Social Perception

Positive reception to body-positive and inclusive messaging within the plus-size community. Engaged community tuning in for new products and interaction. Resonates well with target audience seeking empowering swimwear options.

Copy Examples

• •Welcome to SyreniShores, your destination for trendy and empowering plus-size swimwear!
• •Embrace confidence with stunning swimwear size 8-30.
• •Create a brand that caters specifically to the needs and desires of plus-size women, providing them with stylish options that make them feel beautiful, comfortable, and ready to make a splash.
• •Swimwear ethically produced using eco-friendly materials.
• •Slay the beach with confidence in our latest collection!