Tono de Marca

elegant, sophisticated, aspirational, professional, customer-focused

Valores de Marca

• •Quality Craftsmanship
• •Timeless Elegance
• •Affordable Luxury
• •Customer Centricity
• •Adaptability and Modernity

Mejores Prácticas

• •Develop a Brand Voice Chart: Create a document that outlines the brand's tone (Elegant, Sophisticated, Aspirational), personality traits (Graceful, Modern, Confident), and a 'we are/we are not' list (e.g., 'We are timeless, not trendy'; 'We are sophisticated, not flashy').
• •Use a Consistent Lexicon: Compile a list of on-brand words and phrases to be used across all communications. For Syra's Atelier, this would include terms like 'elegant,' 'handcrafted,' 'intricate,' 'luxurious,' and 'timeless.'
• •Maintain Visual and Textual Harmony: Ensure that the visual elements (photography, graphic design) on the website and social media align with the sophisticated tone of the copy. The aesthetic should be clean, high-quality, and aspirational.
• •Educate the Customer: Use copy to not only sell but also to inform the customer about the craftsmanship behind the products. Briefly explaining the type of embroidery or the quality of the fabric can reinforce the brand's value of quality.
• •Standardize Customer Interaction Language: Create templates for common customer service interactions (email inquiries, social media comments, WhatsApp messages) that reflect the brand's professional and helpful tone to ensure consistency across all touchpoints.

Percepción Social

Positive, high-quality, professional, credible, and customer-satisfying, with the CEO perceived as inspiring and knowledgeable. The brand is seen as offering luxurious yet accessible fashion.

Ejemplos de Copy

• •Drape yourself in the luxury of our new velvet collection. Each piece is a testament to timeless elegance, meticulously handcrafted to make every moment a special occasion.
• •From office elegance to evening glamour. Our 'Nilofer Ensemble' is designed for the woman who does it all. Intricate handwork meets a modern silhouette. #SyrasAtelier #EffortlessStyle
• •Celebrate in style. Discover Syra's Atelier's festive collection, where rich fabrics and delicate embroidery come together to create unforgettable looks.
• •Which detail do you love more? ✨ Delicate pearl work or intricate thread embroidery? Let us know in the poll below! #HandcraftedPerfection
• •Experience the elegance of Syra's Atelier at prices you'll love. Our outlet collection features the sophisticated designs and quality craftsmanship we're known for, now more accessible than ever. Shop affordable luxury today.