Brand Tone

Elegant & Refined, Appreciative & Respectful, Informative & Educational, Authentic & Sincere, Modern yet Traditional

Brand Values

• •Craftsmanship
• •Authenticity
• •Quality
• •Beauty in Everyday Life
• •Cultural Connection
• •Customer Experience

Best Practices

• •Emphasize Storytelling: Always weave in the narrative of craftsmanship, the origin of Mino ware, and the passion of the artisans. Share the "why" behind each collection or piece.
• •Use Evocative and Sensory Language: Describe the "real texture," the feel of the glaze, the balance of a piece in hand. Appeal to the senses to convey quality and artistry.
• •Maintain Visual Consistency: Ensure all accompanying visuals (photos, videos) align with the elegant, clean, and authentic aesthetic projected by the brand. The high-quality imagery on Instagram should be a benchmark.
• •Educate and Inform Subtly: Integrate interesting facts about Japanese dining culture, materials, or care instructions naturally within product descriptions and content, positioning the brand as a knowledgeable source.
• •Be Mindful and Respectful in Communication: Whether in social media responses, email newsletters, or customer service interactions, maintain a polite, appreciative, and respectful tone that reflects the brand's refined nature.

Social Perception

Customers appear to perceive Syokkidana as a provider of high-quality, beautiful, and authentic Japanese tableware. The brand is seen as a specialty store with unique items that are not mass-produced. There's an appreciation for the aesthetic, the "Made in Japan" aspect, and the story behind the products. The international shipping and presence on platforms like Amazon.in and Ubuy suggest a global reach and positive reception in markets outside Japan. The YouTube content positions them as experts in tableware and food presentation, enhancing their credibility.

Copy Examples

• •Headline: Discover the Art of Japanese Dining. Body: Elevate your everyday meals into moments of beauty with Syokkidana's handcrafted Mino ware. Each piece tells a story of tradition and meticulous craftsmanship, designed for the modern home. Call to Action: Explore the Collection.
• •Headline: From Mino, With Passion. Body: Experience the authentic touch of Japanese artisans. Our carefully curated tableware is more than just pottery; it's a connection to a rich heritage, brought to life by skilled hands. Call to Action: Learn Our Story.
• •Headline: The Perfect Plate for Every Occasion. Body: Whether it's a quiet breakfast or a festive gathering, find the ideal Syokkidana piece to complement your culinary creations. Our YouTube channel offers inspiration for beautiful plating. Call to Action: Watch & Get Inspired.
• •Headline: Timeless Design, Modern Living. Body: Syokkidana brings you Japanese tableware that blends seamlessly into contemporary lifestyles. Discover durable, elegant pieces that are both microwave and dishwasher safe, without compromising on artisanal charm. Call to Action: Shop Smart Elegance.
• •Headline: A Gift of Japanese Craftsmanship. Body: Looking for a unique and thoughtful present? Syokkidana offers exquisite tableware that embodies artistry and quality – a cherished gift for any lover of fine design and Japanese culture. Call to Action: Find the Perfect Gift.