Tono de Marca

Innovative, Practical, and Approachable

Valores de Marca

• •Innovation and Problem-Solving
• •Quality and Engineering
• •Customer-Centricity
• •Family and Passion

Mejores Prácticas

• •Lead with the Problem: Start copy by identifying a relatable frustration or problem that the product solves. This immediately connects with the customer's experience.
• •Highlight "Engineered" or "Designed": Use words that reinforce the brand's core value of thoughtful design and engineering to differentiate from mass-produced alternatives.
• •Maintain an Approachable Expert Tone: Write as the passionate inventor. Explain the "why" behind the design in a way that is clear and demonstrates expertise without being overly technical or arrogant.
• •Incorporate the Founder's Story: Casually mention the brand's origin or family involvement where appropriate to build trust and humanize the company.
• •Focus on Tangible Benefits: Clearly state how the product improves a daily task or experience—more warmth, a hassle-free shower, a secure phone.

Percepción Social

The brand is perceived as a niche innovator with a product-first approach. Its limited but focused online presence educates customers on the practical benefits of unique items. The narrative is tightly controlled, focusing on the founder's expertise and the products' unique functionalities.

Ejemplos de Copy

• •Tired of your log burner not heating the whole room? Generic stove fans just don't cut it. We engineered the Synio Stove Fan to be more efficient, pushing more warmth to every corner. Powered by science, designed for your comfort. Upgrade your heat.
• •That mid-shower button press is a thing of the past. Our Synio Shower Attachment keeps the water flowing at the gym or campsite, so you don't have to. Simple, smart, and designed for life's little annoyances. #ProblemSolved #GymHacks #CampingGear
• •Engineered for a perfect fit. Our MagSafe-compatible phone mount for the Renault Trafic is designed in-house and 3D printed for maximum durability and a seamless look. Stop fumbling with flimsy universal mounts and get a solution that's made for your vehicle.
• •From a simple idea to a finished product, right here in the UK. We love finding solutions to everyday problems. What's a small thing in your day that you wish worked better? #Innovation #Design #Engineering
• •Why Your Stove Fan ISN'T Working (And How We Fixed It). In this video, our founder and design engineer, Jason, breaks down the common design flaw in most stove fans and unveils the science behind the more powerful and efficient Synio Stove Fan.