Brand Tone

Empathetic & Supportive, Informative & Educational, Professional & Trustworthy, Empowering, Problem-Solving & Solution-Oriented

Brand Values

• •Formalization & Legality
• •Dignity & Respect
• •Simplicity & Ease of Use
• •Social Responsibility & Impact
• •Transparency & Trust
• •Gender Equity

Best Practices

• •Develop a Unified Voice Guide: Create internal guidelines that define the brand's personality.
• •Define key messaging points.
• •Establish specific do's and don'ts for language across all platforms (website, Shopify store, social media, customer service).
• •Frame communications around their needs and concerns.
• •Ensure consistency in tone and messaging.

Social Perception

Positive Impact Driver, Helpful Resource for Employers, Advocate for Domestic Workers, Innovative Tech Solution. Areas for Improvement: Address challenges with app performance and customer support responsiveness.

Copy Examples

• •Simplify your domestic employee management.
• •Ensure your domestic workers have access to social security.
• •We provide clear and reliable services.
• •Empowering employers to do the right thing with ease.
• •Improving the quality of life for domestic workers.