Brand Tone

approachable, passionate, and knowledgeable

Brand Values

• •Quality
• •Simplicity
• •Transparency & Fair Relationships
• •Community & Connection
• •Passion & Continuous Learning

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., "Approachable," "Passionate," "Knowledgeable," "Authentic," "Simple"), "do's and don'ts" for language, and examples of brand-aligned copy. Share this with anyone creating content.
• •Emphasize "Simplicity" and "Quality": Consistently weave these core values into your messaging. Explain complex coffee concepts in an easy-to-understand way. Highlight the care and detail that goes into sourcing and roasting.
• •Share the Passion: Let the genuine love for coffee shine through. Use enthusiastic language, share stories of coffee origins, and talk about the joy of a great cup. Authentic passion is contagious.
• •Be Human and Relatable: Use a conversational style. Address your audience directly (e.g., "you," "your"). Share insights from the founders or team members to create a personal connection. Avoid overly technical jargon unless explained simply.
• •Visual and Textual Harmony: Ensure the tone of your copy aligns with your visual branding (clean, modern, authentic). The words and images should tell the same story of quality, passion, and approachability. Regularly review content across all platforms for consistency.

Social Perception

Perceived as High-Quality, Trustworthy, Positive Customer Feedback, Engagement on Social Media, Local Appeal

Copy Examples

• •Instagram Post (New Coffee Release): Meet 'The Morning Ritual' – our latest single origin from Yirgacheffe, Ethiopia! 🇪🇹 We’ve gently roasted these beans to bring out their bright citrus notes and delicate floral aroma. It’s the kind of coffee that makes you truly appreciate the simple joy of a perfect cup. Ready to elevate your daily brew? Link in bio to explore. #SympleCoffee #SpecialtyCoffee #BerlinCoffee #NewRoast #EthiopianCoffee #QualityInSimplicity
• •Website Banner (Homepage): Discover the beauty in simplicity. At Symple Coffee Roasters, we passionately source and meticulously roast the world's finest beans, bringing you exceptional coffee that speaks for itself. Taste the difference passion makes. [Shop Our Coffees]
• •Email Newsletter Snippet (Brewing Tips): Hey Coffee Lovers, Ever wondered how to get that perfect bloom for your pour-over? Nico, our co-founder, shares his simple trick: 'Always use freshly roasted beans (like ours!) and ensure your water is just off the boil. A slow, steady pour is key!' We believe everyone can brew amazing coffee at home. Find more tips on our 'Learn' page! #SympleTips #BrewBetter #CoffeePassion
• •Product Description (For a signature blend): Our 'Berlin Blend' is a hug in a mug. Crafted for everyday enjoyment, this blend combines the smooth chocolatey notes of Brazilian beans with the subtle fruitiness of a Colombian selection. It’s perfectly balanced, consistently delicious, and roasted with love right here in Berlin by Luca and Nico. Simple, yet profoundly satisfying. Ideal for espresso or your favourite filter method. #SympleRoasters #BerlinBlend #SpecialtyCoffee
• •TikTok Video Caption (Showcasing café vibe): Your daily pause, perfected. ☕️✨ Step into our P'Berg café and let the aroma of freshly roasted Symple coffee envelop you. Passion in every cup, simplicity in every detail. #SympleCoffeeRoasters #BerlinCafe #CoffeeVibes #PBerg #SpecialtyCoffeeBerlin #LocalCoffee