Brand Tone

supportive, educational, and empowering

Brand Values

• •Comfort
• •Sustainability
• •Freedom & Empowerment
• •Education & Support
• •Simplicity & Quality

Best Practices

• •Always Lead with Comfort
• •Maintain a Supportive and Empowering Tone
• •Educate, Don't Just Sell
• •Emphasize Sustainability and Freedom
• •Use Clear and Simple Language

Social Perception

The brand is perceived as aligned with the values of its target demographic, focusing on comfort, sustainability, and education. It's expected to build a positive community if the product lives up to its claims, appealing to well-informed customers who value effectiveness and authenticity.

Copy Examples

• •Your travel essential for a worry-free cycle. The Symphonie cup is designed to be so comfortable, it’s the one thing you’ll forget to pack – because it’s already with you. Period freedom, simplified. #SymphonieCup #MenstrualCup #SustainablePeriod
• •Finally, a period that doesn’t get in your way. Swim, sleep, and seize the day. Symphonie is the ultra-soft, reusable menstrual cup that offers up to 12 hours of leak-free protection. Forget you’re on your period and rediscover your freedom. Learn more and take our quiz to find your perfect fit. Shop Now
• •The Period Comfort You Deserve. Meet Symphonie: the reusable menstrual cup so soft and simple, you'll forget it's even there. Make the switch to effortless periods.
• •Ready to break up with tampons? Here’s how. Tired of the endless cycle of buying and tossing? Discover how one simple switch to the Symphonie cup can mean more comfort for you and less waste for the planet.
• •What if your period could feel…invisible? Ready for a better period? [YES!] [Tell me more]