Brand Tone

Elegant, Aspirational, and Serene

Brand Values

• •Design
• •Craftsmanship
• •Exclusivity
• •Transformation

Best Practices

• •Use an "Elevated" Vocabulary: Consistently use words like "harmony," "balance," "exclusive," "transform," "art," and "crafted" to reinforce the brand's sophisticated identity. Avoid overly casual slang or generic marketing phrases.
• •Focus on the "Feeling," Not Just the "Function": Write copy that sells the emotional benefit of the product—serenity, pride, elegance, and peace—rather than just its physical attributes. Describe how a piece will make a room feel.
• •Maintain Visual and Textual "Symmetry": Just as the brand name suggests, ensure that all communications are clean, balanced, and uncluttered. Use ample white space in web design and emails, and keep social media captions concise and well-structured.
• •Speak to a Discerning Audience: Address your customer as someone with a refined taste for design and quality. Frame your products as an investment in their lifestyle and home's aesthetic.
• •Highlight Mexican Craftsmanship: Casually yet proudly mention that products are made by "Mexican hands" or "Made in Mexico" to add a layer of authenticity, quality, and support for local artistry, which resonates well with a premium audience.

Social Perception

Niche and Appreciated for Aesthetics. Perceived as a source for beautiful, high-quality, and modern furniture. A premium, reliable brand for statement home pieces.

Copy Examples

• •The center of your world, redesigned. Our new Budapest table is more than furniture; it's a statement of balance and a testament to modern craftsmanship. Where design meets tranquility. #SymmetryHome #MadeInMexico #InteriorDesign
• •Artistry for Your Home. Discover exclusive pieces designed to create perfect harmony in every space.
• •Elegance in Simplicity. The Valencia Console brings a minimalist yet powerful presence to your entryway or living space. Crafted with clean lines and premium materials, it’s the perfect canvas to display your most cherished objects. Let your home speak volumes in whispers of style.
• •Transforming a house into a home begins with a single, perfect piece. At Symmetry, we create custom tables and decor that reflect your unique vision. Find the harmony your space has been missing. We ship all over Mexico.
• •A Touch of Symmetry for Your Summer Sanctuary