Brand Tone

Empowering, Confident, Irreverent, Fun, Sophisticated, Glamorous, Culturally Aware, Intentional, Maximalist, and Statement-Making

Brand Values

• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Heritage & Storytelling
• •Accessible Luxury
• •Empowerment (specifically for women)
• •Responsible Practices

Best Practices

• •Develop a Core Messaging Guide: Create a document outlining key brand vocabulary (e.g., "statement," "opulent," "heritage," "empower," "maximalist"), phrases to use, and phrases to avoid. This ensures anyone writing copy understands the foundational language.
• •Always Weave in the "Why": Connect the jewelry back to its inspirations – antiquity, art, diverse cultures, empowerment. Don't just describe the piece; tell its underlying story or the feeling it's meant to evoke.
• •Embrace Confident & Empowering Language: Use active voice, strong verbs, and affirmative statements. Focus on how the jewelry makes the wearer *feel* (e.g., powerful, extraordinary, a "main character").
• •Balance Sophistication with Irreverence: While the pieces are luxurious and inspired by grand themes, maintain the brand's belief that "fashion is intrinsically fun." Allow for playful or bold captions, especially on platforms like TikTok and Instagram.
• •Visual & Textual Harmony: Ensure the copywriting consistently complements the visual aesthetic. If the imagery is bold, maximalist, and features strong women, the text should echo that energy and confidence. Regularly review social media captions and product descriptions against website "About Us" language to ensure alignment.

Social Perception

Unique, Artistic, High Quality, Luxurious, Culturally Rich, Bold, Confident, Emerging, and Independent

Copy Examples

• •Headline: Unleash Your Reign. Body: Our new collection, inspired by the bold iconography of ancient matriarchs, isn't just jewelry—it's your daily coronation. Wear your power. #SymbolsofAuthority #StatementJewelry #LifeIsTheOccasion
• •Headline: More Than Adornment. It's Ancestry. Body: Each handcrafted Symbols of Authority piece whispers tales of forgotten empires and artistic rebellion. Discover the story you were born to tell. #WearableArt #MaximalistSpirit #CulturalHeritage
• •Headline: Why Blend In When You Were Born To Preside? Body: Life's too fleeting for timid accessories. Embrace opulent design, rich history, and the art of the unforgettable entrance. Your statement awaits. #BeExtraordinary #HandcraftedLuxury #SymbolsOfPower
• •Headline: The Everyday Elevated to Epic. Body: Who says luxury is only for special occasions? We believe every day deserves a touch of glamour, a spark of history, a symbol of your unique authority. #DailyDoseOfLuxury #AntiqueInspired #ModernMonarch
• •Headline: Beyond Trends. Beyond Compare. Body: Inspired by art, forged from history, designed for the woman who curates her own narrative. This isn't just jewelry; it's a signature. #SOAJewelry #IrreverentGlamour #MaximalistWoman