Brand Tone

The brand's tone is empowering, artistic, and conscious. It's friendly and approachable, yet sophisticated and educational. The language used across all platforms is infused with storytelling, aiming to create a connection between the customer and the artisan. The copy is often celebratory, using phrases like "wearable art" and "one-of-a-kind" to describe the products, while also being transparent about the complexities and costs of ethical production. The overall voice is one of passionate advocacy for a more sustainable and equitable fashion industry.

Brand Values

• •Ethical Empowerment
• •Sustainability
• •Artisan Craftsmanship & Cultural Preservation
• •Inclusivity and Confidence
• •Transparency

Best Practices

• •Lead with the 'Why': Always connect the product to its deeper purpose. Start with the story of the artisan, the meaning behind the print, or the impact of the purchase before detailing the features of the garment.
• •Use Sensory and Emotive Language: Words like 'soft as butter,' 'handcrafted,' 'vibrant,' and 'empowering' evoke a feeling and a sense of quality that justifies the price point and builds desire.
• •Educate and Be Transparent: Use copy to gently educate the consumer about the benefits of slow fashion and the realities of the supply chain. This builds trust and positions the brand as an authority and an advocate.
• •Center the Artisan and the Customer: Create a narrative that connects the 'maker and the wearer.' Use 'you' and 'our artisans' to foster a sense of a global community and shared values. Highlight customer testimonials that reinforce the brand's mission.
• •Maintain a Consistent, Empowering Voice: Whether writing a product description, a blog post, or a social media caption, the tone should always be positive, confident, and celebratory of women—from the artisans who craft the clothes to the customers who wear them.

Social Perception

The public perception of Symbology is largely positive, with customers and followers expressing strong appreciation for the brand's mission and aesthetic. Customers often become brand advocates, sharing compliments they've received while wearing the clothing. The brand is seen as a leader in the ethical fashion space, successfully making "fair trade sexy." Reviews frequently highlight the high quality, softness, and uniqueness of the garments. While the price point is higher than fast fashion, customers who understand the brand's values perceive the products as a worthwhile investment in quality and ethics. The brand holds a consumer score of 3.5 out of 5 stars based on a smaller number of online reviews, indicating a generally positive but mid-range brand popularity compared to major apparel stores.

Copy Examples

• •Meet the Ginkgo Leaf Maxi Dress. More than just a dress, it's a story woven in threads of empowerment. Each delicate ginkgo leaf is hand-printed by our artisan partners in India, using a technique passed down through generations. When you wear this dress, you're not just wearing a beautiful design; you're carrying a legacy of female artistry and supporting a global community. Feel the soft, breathable cotton and the confidence that comes from making a beautiful choice, inside and out. #SymbologyClothing #EthicalFashion #WearYourValues
• •Tired of fast fashion? Invest in style that tells a story. Symbology partners with women artisans around the world to create stunning, handcrafted apparel that's as unique as you are. We believe in fair wages, sustainable materials, and designs that make you feel incredible. Join our community of women empowering women. Shop our collection and get $20 off your first order with code SYMBOLOGIST.
• •A timeless symbol of beauty and renewal, the cherry blossom comes to life in this exquisite hand-beaded wrap dress. Each detail is a testament to the skill of our artisan partners, who use traditional techniques to create this piece of wearable art. The flattering wrap silhouette is designed to celebrate your curves, while the lightweight fabric drapes beautifully with every step. Perfect for a special occasion or whenever you want to feel effortlessly elegant. By choosing this dress, you directly empower the woman who made it.
• •This Dress Funded a Girl's Education.
• •Fast fashion asks, 'Who are you wearing?' We ask, 'Whose life did you change today?' At Symbology, every garment empowers a female artisan. It's more than fashion; it's a movement. #FairTrade #SustainableStyle #WomenEmpowerment