Brand Tone

Aspirational and Tech-Forward, blending premium lifestyle marketing with confident, innovative, and performance-focused technical communication.

Brand Values

• •Innovation
• •Durability
• •Accessibility
• •User Value

Best Practices

• •Lead with the Lifestyle, Support with the Tech: Always start by painting a picture of the enhanced lifestyle (e.g., "unforgettable movie nights," "the ultimate gaming deck"). Then, use the technical specifications (e.g., "4K QLED," "IP55 rating") as the rational proof that makes the lifestyle possible.
• •Use the "Full-Scene" Concept: Regularly use the term "full-scene TV" to reinforce your unique selling proposition of creating TVs for any environment—not just outdoors, but also kitchens, bathrooms, etc. This builds a strong brand category.
• •Emphasize Durability in Every Context: Whether talking about a pool party or a quiet kitchen, weave in language about durability, weatherproofing, and resilience. This is the core reason customers choose a specialty TV and it must be a constant theme.
• •Adopt a Confident, Innovative Voice: Use strong, declarative statements like "We are the first..." or "Engineered to..." to reflect the brand's position as a market leader and innovator. Avoid hesitant or passive language.
• •Maintain a Premium but Accessible Feel: While the product is high-tech, the copy should remain accessible. Focus on the end benefit for the user ("so you can see clearly on sunny days") rather than getting lost in overly complex jargon. Frame it as a worthwhile investment in the home and lifestyle, not an unobtainable luxury.

Social Perception

Generally positive regarding product quality, performance, and value for money, but mixed to negative concerning customer service and technical support.

Copy Examples

• •Don't let your living room have all the fun. Movie nights under the stars, footy finals on the deck, and sunny afternoons with your favorite shows. It’s not a dream. It’s your backyard, upgraded. #SylvoxAU #FeelGoodLiveOutdoors
• •The Deck Pro QLED 2.0: Brilliant Views, Unbeatable Durability. Engineered for the Australian outdoors. With a weatherproof IP55 rating and a screen that shines bright with 1000 nits, the Deck Pro delivers a stunning 4K picture, rain or shine. Powered by Google TV, all your favourite apps are ready to go. It’s not just a TV; it’s the new heart of your outdoor living space.
• •Sylvox Outdoor TVs Australia | Shop Now. Official Sylvox Store. Weatherproof 4K TVs for Patios & Decks. Bright, Durable & Smart. Free Shipping & 30-Day Money-Back Guarantee.
• •Innovation is in our DNA. We're proud to be the world's first full-scene TV brand to integrate the Google TV system. At Sylvox, our mission is to break the boundaries of where entertainment can be enjoyed. By partnering with Google, we are providing our customers—from homeowners to commercial venues—a seamless, intelligent, and durable viewing experience in any environment. Learn more about our vision for the future of display technology. #Innovation #Technology #OutdoorTV #B2B
• •Waterproof? ✅ Bright in the sun? ✅ All your apps? ✅ Your old TV could never. 😉 Meet the Sylvox outdoor TV. #OutdoorTV #BackyardGoals #Tech #Gadget