Brand Tone

Artistic, Natural, Calm, and Mindful.

Brand Values

• •Sustainability
• •Handcrafted Quality
• •Aesthetics and Well-being
• •Mindfulness/Conscious Living

Best Practices

• •Emphasize Natural Language: Use words that evoke nature, calm, and artistry (e.g., handcrafted, sustainable, natural, mindful, serene, woven).
• •Highlight Sustainability: Consistently mention the use of eco-friendly materials and practices in product descriptions and social media posts.
• •Tell the Handmade Story: Share the process or the artisan aspect behind the creations to reinforce the value of craftsmanship.
• •Maintain a Visually Cohesive Aesthetic: Ensure that all visuals (photography, graphics) align with the natural, bohemian, and calm feel of the brand.
• •Engage Mindfully: Interact with the audience in a warm, appreciative, and thoughtful manner, reflecting the 'pura vida' spirit.

Social Perception

Due to limited specific online presence in the search results distinct from Pura Vida Bracelets, a broad social perception is difficult to gauge accurately. However, based on their own content, they likely aim to be perceived as an authentic, eco-conscious brand offering unique, handcrafted items for a mindful home.

Copy Examples

• •Bring the calm of nature indoors. Our handcrafted macrame pieces are made with sustainable materials to add a touch of mindful beauty to your space.
• •Discover unique, handmade decor that tells a story. Purvida Design: where artistry meets eco-conscious living.
• •Elevate your home with the gentle elegance of macrame. Each Purvida Design piece is crafted with love and respect for the planet.
• •More than just decor, it's a feeling. Embrace the 'pura vida' spirit with our thoughtfully designed, sustainable macrame creations.
• •Consciously crafted, beautifully designed. Explore the Purvida Design collection and find the perfect handmade touch for your sanctuary.