Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Creative and Artistic, Informative and Helpful, Playful and Modern (especially on TikTok)

Brand Values

• •Handmade Quality & Craftsmanship
• •Creativity and Originality
• •Customer Connection
• •Passion for Art
• •Local Presence (Melbourne)

Best Practices

• •Be Genuinely Enthusiastic: Let your passion for your craft shine through in your words. If you're excited about a new product or design, share that energy.
• •Use "I" and "You" for a Personal Touch: As a solo artist, addressing your audience directly (using "you") and speaking from your perspective (using "I") fosters a friendly, personal connection.
• •Embrace Visual Language (and Emojis!): Your products are visual; your language should complement that. Use descriptive adjectives and relevant emojis (sparingly and appropriately) to add personality and visual appeal to your text.
• •Keep it Clear and Concise: While being friendly, ensure your core message (about the product, event, etc.) is easy to understand. Avoid overly complex jargon.
• •Show, Don't Just Tell, the "Handmade" Aspect: Instead of just saying "handmade," briefly allude to the care, detail, or process involved. This reinforces the value and uniqueness of your items. For example, "Each petal is carefully shaped by hand..."

Social Perception

Highly Positive, Talented Artist, Trustworthy, Supportive of Small Business, Desirable Products

Copy Examples

• •✨ Freshly baked and oh-so-cute! ✨ Say hello to our new [Collection Name] polymer clay earrings! Each pair is lovingly handmade right here in Melbourne with a sprinkle of joy and a whole lotta colour. Which pair is calling your name? Let me know in the comments! 👇 #SylviasArtistry #HandmadeJewellery #PolymerClayEarrings #MelbourneMade #NewCollection #UniqueDesigns
• •Hey lovely people! 👋 Guess what? Sylvia's Artistry will be at the [Market Name] this [Day], [Date] from [Time]! Come find my stall for a colourful array of handmade polymer clay goodies – perfect for treating yourself or finding a unique gift. Can't wait to see your smiling faces! 😊 #MelbourneMarkets #SupportSmallBusiness #HandmadeWithLove #PolymerClay #SylviasArtistry #[MarketName]
• •Watch the magic happen! ✨ From a simple block of clay to these adorable [Product Name] charms. So much love goes into every single piece. What should I make next? 🤔 #PolymerClayProcess #HandmadeArt #CreativeJourney #TikTokArtist #SylviasArtistry #Satisfying
• •Welcome to Sylvia's Artistry, where creativity takes shape! I'm Sylvia, a passionate polymer clay artist based in sunny Melbourne. Every piece you find here is designed and handcrafted by me, with a focus on unique designs and joyful colours. My little studio is my happy place, and I'm thrilled to share my wearable art with you. Thank you for supporting handmade!
• •Add a pop of personality to your day with our [Earring Name]! These lightweight polymer clay earrings are handcrafted with intricate detail, featuring a vibrant [Colour/Pattern] design. Perfect for everyday wear or dressing up for a special occasion. Made with hypoallergenic posts for sensitive ears. Because each piece is handmade, yours will be truly one-of-a-kind! 💕