Brand Tone

Passionate and Artisanal; Approaching and Personal; Empowering and Inclusive; Enthusiastic and Community-Oriented

Brand Values

• •Craftsmanship and Quality
• •Heritage and Modernity
• •Female Empowerment
• •Resilience and Passion
• •Authentic Connection

Best Practices

• •Lead with Passion and Craft: Always frame your products through the lens of craftsmanship. Use words like "handmade," "artisanal," "studio," "detailed," and "quality." Explain the *why* behind a design, not just the *what*.
• •Tell Your Story Consistently: Regularly weave the narrative of the godmother-goddaughter duo, the Canadian/Ontario roots, and the "woman-led" value into your copy. This personal connection is your unique selling proposition.
• •Use Empowering, Inclusive Language: Center your copy around the customer's feeling of confidence and expression. Reinforce your commitment to all body shapes by mentioning your size range and focusing on the concept of "Form. Fit. Function."
• •Embrace the "Thank You": Gratitude is a huge part of your perceived brand. End posts with thanks, personally respond to comments and reviews with appreciation, and continue the practice of handwritten notes. This reinforces the value of each customer.
• •Balance Professionalism with Personality: Keep product descriptions clear, professional, and informative (materials, care instructions). In social media and emails, allow the warm, approachable, and passionate personality of Syl & Tori to shine through. It's the perfect blend of a high-quality product and a personal, small-business touch.

Social Perception

Trusted and High-Quality. Personal and Caring. Authentic and Niche.

Copy Examples

• •Meet the 'Eleonora'. Inspired by ancient tapestries and designed for the modern muse. Each stitch is a promise of quality, each panel crafted to celebrate your form. We poured our hearts into this design, blending timeless elegance with the comfort you deserve. Handmade in our Ontario studio, just for you. Discover the story of the Eleonora on our site. #SylToriDesigns #ModernRenaissance #Corsetry #HandmadeWithLove #FormFitFunction
• •A touch of magic, now back in stock! ✨ Your favorite handmade pieces are waiting for you in our Etsy shop. From our best-selling Kate Corset to our flowing cotton chemises, every item is crafted with passion by our two-woman team. Thank you for supporting our dream and choosing craftsmanship. Tap to shop before they disappear again! #EtsySeller #SmallBusinessCanada #HistoricalFashion #HandmadeCorset
• •From our studio to your adventure. This is how we bring Syl-Tori designs to life. #SewingTikTok #CorsetMaking #SmallBiz #WomanOwned #HandmadeClothing
• •From a godmother-goddaughter dream to a reality. We are Syl & Tori, the hands and hearts behind the designs you love. We started in 2020 with a mission: to create beautiful, lasting Renaissance-inspired clothing that makes you feel incredible. Every order, every kind review... it means the world. Thank you for being on this journey with us. #FemaleFounders #BrandStory #PassionProject #OntarioMade
• •Huzzah! We're sharpening our needles and packing our finest corsets for the Royal Medieval Faire! Come visit our booth, say hello, and find the perfect piece to complete your ensemble. We can't wait to see old friends and make new ones. Who will we be seeing there? Let us know in the comments! #RenFaire #MedievalFaire #Community #Corset #SylToriOnTheRoad