Brand Tone

Conscious & Responsible, Informative & Educational, Hopeful & Proactive, Transparent & Honest, Quality-focused & Assuring

Brand Values

• •Sustainability
• •Fairness
• •Transparency
• •Durability & Quality
• •Impact & Change
• •Innovation

Best Practices

• •Lead with Purpose: Always connect product features back to Syllucid's core mission of fairness and sustainability. Explain the "why" behind the "what." For example, instead of just saying "made with recycled plastic," explain *why* this is important (e.g., "Made with certified recycled plastics, reducing CO2 pollution by approximately 80% compared to new-material cables and giving waste a new life.").
• •Be Transparent and Specific: Use clear, honest language. If you mention "recycled materials" or "Fairtrade Gold," provide specifics or link to more information. Avoid vague greenwashing terms. Detail the impact, like "All Syllucid cables support Fairtrade Gold, sourced exclusively from small-scale mines that meet the Fairtrade Gold Standard — an internationally recognised best practice indicator for workers' rights and environmental protection."
• •Maintain an Empowering and Educational Voice: Frame the copy to inform consumers about the issues and empower them to be part of the solution by choosing Syllucid. Use phrases that inspire action and conscious consumerism, like "Starting with the everyday charging cable, people can make a more positive impact on our world by choosing better electronics."
• •Emphasize Durability and Quality as part of Sustainability: Clearly communicate that buying Syllucid is an investment in a long-lasting product, which is inherently more sustainable (and economical in the long run). Highlight features like "woven braiding, bend protectors, thicker conductor wires, a reinforced core, gold-plated connectors and over 10k bends" and the "5-year warranty."
• •Use Hopeful and Solution-Oriented Language: While acknowledging the problems in the electronics industry, always steer the narrative towards the positive changes Syllucid is making and how customers can contribute. Focus on the "better tomorrow" and being "the leading manufacturer of responsible and sustainable electronic products."

Social Perception

Positive for Ethical Consumers, Advocate for Change, Quality and Durability Focus, Mixed Product Experience (Minority), Niche but Growing Awareness

Copy Examples

• •Headline: Don't Just Charge. Change. Body: Your devices need power. The planet needs a break. Syllucid cables are built to last with recycled materials and Fairtrade Gold, so you can power up responsibly. Make the switch to tech that cares.
• •Headline: Tired of Cables That Don't Last? So Were We. Body: That's why Syllucid offers a 5-year warranty on our ultra-durable, reinforced charging cables. Made with recycled materials and a commitment to fair production, it's the last cable you'll need for a long time. Invest in quality, invest in our planet.
• •Headline: The Future of Electronics is Fair. And in Your Hands. Body: Every Syllucid cable supports Fairtrade Gold miners and reduces e-waste through recycled materials and durable design. Choose transparency. Choose sustainability. Choose Syllucid.
• •Headline: Untangle Your Conscience, Not Just Your Cables. Body: With Syllucid's all-in-one magnetic charging solution, simplify your tech life while supporting a fairer, more sustainable electronics industry. Less clutter, less waste, more impact.
• •Headline: Beyond the Charge: Tech That Rebuilds. Body: We go further than just creating sustainable cables. A portion of our profits supports reforestation projects, because true sustainability means giving back more than we take. Power your world, positively.