Brand Tone

Aspirational, Traditional, and Customer-Focused.

Brand Values

• •Heritage and Legacy
• •Quality and Craftsmanship
• •Trust
• •Innovation and Growth
• •Community and Social Responsibility

Best Practices

• •Lead with Legacy: Always weave the brand's rich 80-year history into the narrative. Use phrases like "A tradition of," "Since 1942," and "Generations of craftsmanship" to reinforce trust and authenticity.
• •Balance Tradition with Modernity: While heritage is a key asset, ensure the copy also speaks to contemporary style. Use aspirational language that connects the brand's traditional quality to modern fashion needs.
• •Address Quality Concerns Proactively: Given the negative feedback on quality vs. price, use copy to reinforce the value. Highlight specific materials, construction techniques, and the comfort benefits (e.g., "cushioned insole," "high-grade synthetic leather") to justify the price point.
• •Create a Consistent Voice Across Platforms: The professional and aspirational tone of the website should be adapted for social media. Keep the language elegant but make it more conversational and engaging on platforms like Instagram and Facebook.
• •Show, Don't Just Tell: Support your copy with high-quality visuals. If the copy claims "skilled craftsmanship," the images and videos must clearly show the details, textures, and quality of the materials to build credibility and address the social perception gap.

Social Perception

Sylcon is widely perceived as a long-standing, traditional, and reliable "household name" in Kerala, appreciated for its wide product range, clean showrooms, and often friendly staff. However, a significant negative perception exists regarding product quality not justifying the price, issues with durability, and inconsistent customer service, leading to a perception of being overpriced.

Copy Examples

• •From our first stitch in 1942 to the styles you love today. Over 80 years of craftsmanship in every step you take. Discover a legacy of quality. #SylconLegacy #Since1942 #CraftedToLast
• •Your day is a journey. Your shoes should be as versatile and powerful as you are. Elevate every moment with the perfect pair from Sylcon. Shop our new collection and find your stride. #SylconStyle #WalkConfident
• •Where timeless design meets unmatched comfort. We don't just make shoes; we craft experiences for your feet. Experience the Sylcon difference—style that feels as good as it looks.
• •This season, step into tradition. Our new ethnic collection blends heritage craftsmanship with contemporary design, creating the perfect finishing touch for your every celebration. Explore handcrafted juttis, elegant sandals, and more. Shop now.
• •A tradition of style, now at a special price. Step up your shoe game with up to 40% off on select collections. Limited time only. Shop in-store or online! #SylconSale #ShoeLove