Brand Tone

Friendly, fun, fabulous, aspirational yet accessible, enthusiastic, and encouraging.

Brand Values

• •Sisterly Love and Connection
• •Fun and Fabulous Style
• •Confidence and Empowerment
• •Personalized Experience

Best Practices

• •Maintain the "Sisterly" Voice: Always write copy as if you're talking to a close friend or sister. Use a warm, encouraging, and slightly playful tone.
• •Lead with "Fun & Fabulous": This core phrase from the brand's mission should be a recurring theme in your copy to reinforce the brand's promise.
• •Tell the Brand Story: Periodically remind your audience of the brand's origin story. Highlighting that it's named after the founder's sisters will strengthen the personal connection with customers.
• •Focus on the Feeling: Go beyond describing the clothes. Emphasize how the clothes will make the customer feel—confident, incredible, fabulous.
• •Foster Community: Use inclusive language ("we," "our," "us") and ask engaging questions to make customers feel like they are part of the Syd & Savvy family.

Social Perception

Positive, enthusiastic, seen as a community-focused small business with unique and trendy items. Emphasizes personal connection and inviting atmosphere, perceived as a place for individual expression.

Copy Examples

• •That 'OMG, where did you get that?' dress has arrived. ✨ Our new floral midi is all about bringing the fun and feeling fabulous, whether you're at brunch with the girls or on a dreamy date night. Ready to make some memories? #SydAndSavvy #FabulousFinds #SisterlyStyle
• •Remember raiding your sister's closet for the perfect outfit? That's the feeling behind Syd & Savvy Boutique! We're here to bring you fun, fabulous styles that feel like they were picked out just for you. Come join our stylish sisterhood! #SydAndSavvyBoutique #FunAndFabulous
• •Welcome to your happy place! ✨ Here, fashion is all about being fun, fabulous, and feeling like your most confident self. Discover your new favorite outfit today!
• •The perfect outfit for feeling FUN & FABULOUS! 😉 This top and skirt combo is giving us all the good vibes. What adventures would you wear this on? #SydAndSavvy #OOTD #BoutiqueFinds #FeelFabulous
• •A little bit of fun, a whole lot of fabulous inside...