Brand Tone

Inspirational, resilient, and genuine, rooted in a narrative of strength and perseverance. The tone is uplifting, personal, artistic, and nature-focused, highlighting unique, eco-friendly materials and handcrafted quality.

Brand Values

• •Resilience and Strength
• •Sustainability and Eco-Consciousness
• •Individuality and Genuineness
• •Artistry and Craftsmanship

Best Practices

• •Always connect the product back to the core values of resilience, strength, and hope. The story behind the brand and the symbolism of the materials are your strongest assets.
• •Employ words that uplift and empower. Phrases like "embrace your journey," "wear your strength," and "a symbol of hope" reinforce the brand's encouraging tone.
• •Consistently mention the unique, eco-friendly nature of cork. Frame it as a conscious choice that is both beautiful and innovative.
• •Share the founder's story and the inspiration behind collections. This fosters a direct and authentic connection with your audience.
• •Emphasize that each piece is "thoughtfully handcrafted" or "made with intention." This communicates quality, care, and the artistic value of the jewelry.

Social Perception

The social perception is positive. Customers appreciate the unique aesthetic and lightweight feel of the jewelry, noting that products exceed expectations in person and praising delicate details and careful packaging. Feedback suggests customers connect with the product's unique materials and design, finding them to be of high quality.

Copy Examples

• •Introducing the Corcelain Collection: where the resilience of cork meets the delicate elegance of porcelain. Each piece is a testament to the beauty that emerges from strength. Handcrafted to tell your story. Wear your journey. #SydneyJaneJewelry #WearYourStory #SustainableLuxury
• •More Than Adornment. It's Your Strength, Worn Daily. Discover our collections inspired by the resilience of nature and the power of the human spirit.
• •Subject: A Symbol of Hope in Every Piece At Sydney Jane Jewelry, we believe that like the ginkgo leaf, we all have the strength to endure and flourish. Our handcrafted cork jewelry is a daily reminder of your own resilience. Find the piece that speaks to your journey.
• •Inspired by the ginkgo tree's timeless perseverance, these dangles are more than an accessory—they are a symbol of your own strength. Handcrafted from innovative and sustainable cork, they are as lightweight as they are meaningful. Let them be a reminder of your resilience with every wear.
• •Sydney Jane Jewelry was born from a journey of perseverance. We transform sustainable cork into symbols of hope and strength, inspired by nature's resilience. Each piece is handcrafted, not just as jewelry, but as a part of your unique story. Embrace your genuine essence with us.