Brand Tone

Knowledgeable & Experienced, Dependable & Trustworthy, Supportive & Community-Oriented, Practical & No-Nonsense, Proudly American

Brand Values

• •Quality & Durability
• •Customer Focus & Support
• •Family & Tradition
• •Innovation & Practicality
• •American Made
• •Community

Best Practices

• •Emphasize Heritage & Expertise: Consistently weave in the \"over 45 years of experience,\" \"third-generation family business,\" and \"veteran-owned\" aspects to reinforce trust and knowledge.
• •Highlight \"Made in the USA\" & Quality: Make this a prominent feature in product descriptions, social media posts, and advertisements. It's a key differentiator and value proposition.
• •Speak the Farmer's Language: Use practical, straightforward language that resonates with the agricultural community. Focus on benefits like durability, efficiency, safety, and ease of use.
• •Show, Don't Just Tell (Community & Support): Share customer success stories, testimonials, and photos/videos of equipment in use on real farms. Actively engage with the community on social media, offering advice and support.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical aspects of equipment, ensure the tone is supportive and accessible to producers of all experience levels. Reinforce that the Sydell team is there to help.

Social Perception

Positive: Customers generally perceive Sydell, Inc. as a provider of high-quality, durable, and reliable equipment. The "Made in the USA" aspect is well-received and often a deciding factor for purchase. Industry Leader: Recognized as a leading name in the sheep and goat equipment sector, trusted by various types of operations from small hobby farms to large commercial ones and research institutions. Helpful & Knowledgeable: Customers appreciate the company's expertise and customer service. Their blog content and detailed product information likely contribute to this perception. Respected Family Business: The family-owned nature and long history resonate positively within the agricultural community.

Copy Examples

• •Headline: Built for Generations: Sydell Equipment – American-Made Strength Your Flock Can Rely On. Body: For over 45 years, our family has been dedicated to crafting the highest quality sheep and goat equipment, right here in the USA. From our family to yours, choose Sydell for durability that lasts.
• •Headline: Smart, Tough, Sydell. Equip Your Operation for Success. Body: Whether you're a seasoned producer or just starting out, Sydell offers innovative and practical solutions designed for the unique needs of sheep and goats. Let our experience work for you.
• •Headline: More Than Steel: It's a Partnership. Body: At Sydell, we understand the dedication it takes to raise sheep and goats. That's why we're committed to providing not just superior equipment, but also the support and expertise to help your farm thrive. Join the Sydell community.
• •Headline: Efficiency You Can Trust. Quality That Pays. Body: Minimize waste and maximize your efforts with Sydell’s expertly designed feeders and handling systems. Invest in American-made equipment that’s built to perform, season after season.
• •Headline: From Lambing Season to Show Season, Sydell Has You Covered. Body: Explore our comprehensive range of sheep and goat equipment, trusted by family farms, universities, and research facilities across North America. Experience the Sydell difference – quality craftsmanship, American made.