Brand Tone

Trendy and Fashion-Forward, Youthful and Playful, Accessible and Friendly, Sales-Oriented and Promotional

Brand Values

• •Style and Self-Expression
• •Affordability and Value
• •Customer Engagement
• •Trendiness
• •Practicality (with a stylish twist)

Best Practices

• •Know Your Audience Deeply: Understand the language, slang (if appropriate), humor, and platforms your target demographic (youthful, fashion-conscious Chileans) uses.
• •Embrace Visual Storytelling: Ensure copy complements the vibrant and stylish imagery used on platforms like Instagram. Use emojis and energetic language that mirrors the visual excitement.
• •Stay Authentic and Relatable: Use an informal, friendly, and approachable voice. Avoid overly corporate or technical jargon. Share user-generated content to build community.
• •Highlight Value and Trendiness: Consistently weave in the appeal of getting fashionable, current styles at great prices. Use terms related to sales, newness, and popularity.
• •Be Platform-Appropriate: While maintaining a core tone, adapt the specific style for each platform (e.g., more playful and short-form for TikTok, slightly more detailed but still engaging for Facebook/Instagram descriptions, benefit-driven for email).

Social Perception

Popular among a younger, fashion-conscious audience, Seen as a source for affordable and stylish eyewear in Chile, Engaging and relatable

Copy Examples

• •Instagram Post (Image: Flat lay of colorful glasses): 🌈 Life's too short for boring glasses! ✨ Which Lumi pair is screaming your name? Drop a comment! 👇Cyber Lumi deals still ON FIRE! 🔥 #LumiOptique #NewCollection #TrendyEyewear #ChileFashion
• •TikTok Video Ad (Fast-paced montage of people happily unboxing and trying on glasses): (Voiceover - upbeat, friendly): Level up your look! 😎 Lumi Optique's got the freshest frames to match your vibe. Blue light? We got you! Sunnies? Oh yeah! 😉 Tap the link in bio & treat yo' self! 💸 #LumiLooks #EyewearGlowUp #TikTokMadeMeBuyIt #OfertasChile
• •Facebook Ad (Carousel of different styles – optical and sun): 🤓➡️😍 Find your perfect match! From chic opticals for your hustle to statement sunnies for your weekend adventures. Lumi Optique has it ALL with amazing discounts! 🕶️👓 Shop now & get FREE shipping in Chile! 👉 [Link to website] #LumiOptiqueChile #LentesConEstilo #CyberDeals #ModaChile
• •Website Banner for a Sale: 🎉 ¡CYBER LUMI EXTENDIDO! 🎉 ¡No te quedes fuera! Hasta 50% OFF en tus monturas favoritas. ¡Estilo y protección a precios que AMARÁS! 💖 Shop Ahora!
• •Email Subject Line (for a newsletter): ✨ Fresh Frames Alert! ✨ Your Next Style Obsession Just Landed at Lumi! + Special Discount Inside 😉