Brand Tone

Aspirational yet Accessible, Friendly and Engaging, Enthusiastic and Passionate, Trustworthy and Customer-centric

Brand Values

• •Accessibility/Affordability
• •Quality
• •Customer Satisfaction/Joy
• •Empowerment
• •Individuality/Self-Expression

Best Practices

• •Balance Aspiration with Accessibility: Always pair luxurious descriptions with reminders of affordability and value. Avoid overly elitist language; the goal is inclusive luxury.
• •Maintain a Friendly & Conversational Style: Use contractions, emojis where appropriate (especially on social media), and ask questions to encourage interaction. Address the audience directly (e.g., "you," "your").
• •Lead with Passion & Enthusiasm: Let your love for fragrance shine through. Use positive and evocative language to describe scents and the experiences they create.
• •Be Transparent and Honest: Clearly communicate that the perfumes are "inspired by" designer scents. Focus on the quality and craftsmanship of your own unique interpretations. This builds trust.
• •Focus on the Customer's Benefit: Highlight how the fragrances will make the customer feel (e.g., confident, joyful, empowered, stylish) and the value they receive (luxury experience without the luxury price tag).

Social Perception

Largely positive. Customers seem appreciative of the affordability and the quality of the "inspired" scents. Engagement is healthy, with users asking product-specific questions, sharing their positive experiences, and responding to promotions.

Copy Examples

• •Instagram Post (Image: Elegant perfume bottle with a soft, luxurious background): Unlock a world of exquisite aromas without the extravagant price. ✨ Our Ambre Vanille is your secret to everyday luxury. Rich, warm, and utterly captivating – who says opulence can't be affordable? 😉 #ScentWithYou #InspiredLuxury #AffordableScents #SignatureScent
• •Facebook Ad (Carousel showing different perfume bottles): Why choose just one? 😉 Explore our collection of meticulously crafted inspired perfumes and find a signature scent for every mood, every moment. Quality you can smell, prices you’ll love. Tap to discover your new favorite! #ScentWithYouAU #LuxuryForLess #PerfumeLover #FragranceCollection
• •Website Homepage Banner: Experience the Essence of Luxury, Reimagined. ✨ High-Quality Inspired Perfumes. Affordable Prices. Your journey to an unforgettable signature scent starts here. Shop Now.
• •Email Subject Line: Psst... Your Next Signature Scent is Waiting (and it's surprisingly affordable!) Email Body Snippet: Hello [Customer Name], At Scent With You, we believe everyone deserves to feel amazing. That's why we pour our passion into creating stunning perfumes inspired by the world's most iconic fragrances, all while keeping your budget in mind. Ready to turn heads?
• •Blog Post Teaser (Social Media): Want your favourite scent to last from sunrise to sunset? 🌅 Our latest blog post is packed with expert tips to help you get the most out of your perfume! Click the link in bio to become a fragrance pro! 🤓 #ScentTips #PerfumeHacks #ScentWithYouBlog #LastingFragrance