Brand Tone

Intense, Motivational, Direct, Energetic, Authoritative, and Accessible

Brand Values

• •Performance and Results
• •Authenticity and Trust
• •Accessibility and Economy
• •Customer Focus

Best Practices

• •Use Action-Oriented Language
• •Emphasize Authenticity
• •Speak Directly to Goals
• •Maintain a Consistent Visual and Verbal Tone
• •Be Accessible and Direct

Social Perception

The brand is perceived as a reliable and affordable source for genuine sports supplements within Colombia. Customers appreciate direct communication and service, attracting a young, fitness-oriented demographic seeking effective, trustworthy, and reasonably priced products to support their training goals.

Copy Examples

• •UNLEASH YOUR TRUE STRENGTH. Don't just go through the motions. Dominate every rep. Our Gold Standard Whey is engineered for pure performance and rapid recovery. Stop settling. Start achieving. Link in bio to get yours. #TrainHarder #PerformanceNutrition #SWSupps #NoExcuses
• •On-screen text: Tired of fake supplements? > We guarantee 100% original products. > Your results are our mission. > SW Supps. Voiceover/Caption: Ready to see real results? Get the fuel you need without the doubts. Shop now at swsuppss.com or hit us up on WhatsApp for personalized advice! #FitnessColombia #SuplementosOriginales #GymTok #Creatina
• •BUILD YOUR BEST SELF. START HERE. Authentic, high-impact supplements delivered right to your door. Find the perfect fuel for your fitness goal—whether it's bulking up or leaning out. Button: SHOP NOW
• •Subject: Your Next Level is Waiting. Body: Hi [Customer Name], we noticed you're serious about your goals. But are you serious about your fuel? Our Pre-Workout is designed for explosive energy and laser focus, ensuring your next session is your best session. Don't leave your performance to chance. Call-to-Action: Claim Your Power
• •Background Image: A split image showing a hypercaloric protein on one side and an isolate protein on the other. Text: What's your current goal? Poll Options: GAINING MASS | GETTING SHREDDED (Follow-up story): Whatever your goal, we have the original supplement to get you there. Swipe up to explore!