Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Youthful and Trendy, Helpful and Informative, Playful, Proudly Local (NOLA Centric)

Brand Values

• •Customer Connection & Community
• •Self-Expression & Confidence
• •Accessibility & Affordability
• •Trend-Consciousness & Uniqueness
• •Local Pride
• •Helpfulness

Best Practices

• •Embrace the "Swoon Sis" Persona: Write as if you're talking to a stylish, fun friend. Use inclusive language ("we," "us," "our community") and address the customer directly and warmly.
• •Inject NOLA Flavor Authentically: Weave in local references, slang (when appropriate and natural), and landmarks to reinforce the brand's New Orleans identity. Make it feel like an insider talking.
• •Stay Enthusiastic and Positive: Convey genuine excitement about the products and the joy of fashion. Use exclamation points tastefully and positive adjectives.
• •Keep it Trendy and Current: Use contemporary language and be aware of current fashion slang or social media trends (especially on platforms like TikTok and Instagram), but ensure it aligns with the overall brand voice (avoiding anything too niche or potentially alienating).
• •Encourage Interaction: Ask questions, invite comments, and prompt user-generated content. This reinforces the "community" value and makes the brand feel more engaging and approachable. Use calls to action that are inviting rather than demanding.

Social Perception

Positive: Customers praise the boutique for its "cutest clothes," "sweetest girls," and helpful service. It's considered one of the favorite boutiques in New Orleans by reviewers. Trendy and Fashion-Forward: Seen as a place to find the latest styles and unique pieces. Good Quality and Value: While trendy, the emphasis on "affordable styles" suggests customers perceive good value. Strong Local Appeal: The "NOLA local" aspect resonates well with the community and visitors looking for local shopping experiences. Engaging Online Presence: Their active and visually appealing social media, particularly Instagram and TikTok, likely contributes to a positive and modern perception. Their app also has high ratings, indicating a good digital experience.

Copy Examples

• •Instagram Post (New Arrival Dress): Stop your scroll, Swoon Sis! 🤩 This just-landed dress is screaming Garden District strolls and Magazine Street mimosas! ✨ Snag yours online or pop into our Harrison Ave or Magazine St spots – we can’t wait to see how you style it! #SwoonNOLA #NOLAFashion #NewCollection #DressObsessed #LocallyOwned
• •TikTok Video (Styling a Versatile Top): (Upbeat trending audio) Text on screen: "One top, THREE NOLA vibes! 😉" Voiceover/Text overlay: Brunch with the besties? ✔️ French Quarter fest-ready? ✔️ Date night downtown? ✔️ This top does it ALL! Shop the look on our app or in-store! Which look is your fave? 👇 #SwoonNewOrleans #NOLAStyle #TikTokFashion #VersatileFashion #ShopLocalNOLA
• •Email Subject Line (Sale Promotion): 🚨Yardi Gras Ready? Your Swoon Faves Are On Sale! 🚨 Email Body Snippet: Hey girl, hey! Get ready to turn heads at your next NOLA get-together! Our can't-miss sale is ON, packed with unique pieces to make you feel confident and oh-so-Swoon-worthy. Don't wait, these styles go faster than a beignet on a Sunday morning! 😉
• •Facebook Post (Community Focus): Feeling so much love from our incredible Swoon community! ❤️ Seeing you rock your finds around NOLA truly makes our day. Tag us @swoonneworleans or #SwoonStyleNOLA for a chance to be featured! We're more than just a boutique; we're a NOLA family. Thanks for letting us do what we love! #SwoonCommunity #NOLALove #SupportLocal #FashionFamily
• •Product Description (Website - for a "Game Day" item): Rep your team in true NOLA style! This [Product Name] isn't just cute, it's comfy enough for all four quarters and sassy enough for the victory celebration. Made with love and a little bit of that New Orleans spirit, it’s the perfect piece to show your pride. Grab yours and get ready to cheer loud! Who dat say dey gonna beat this style?! 😉