Brand Tone

Motivational, Inclusive, Casual, Direct, and Humorous

Brand Values

• •Comfort
• •Style
• •Quality
• •Affordability
• •Body Positivity
• •Passion for Fitness
• •Humor

Best Practices

• •Use inclusive language and imagery to represent a diverse range of body types and fitness levels.
• •Maintain a balance between motivational messaging and humor to engage the audience without alienating potential customers.
• •Highlight the comfort and quality of the apparel in descriptions and marketing materials.
• •Incorporate user-generated content and testimonials to build trust and credibility.
• •Leverage relevant fitness hashtags and trends to increase visibility and reach on social media.

Social Perception

A brand that is seen as motivational, inclusive, humorous, and body-positive. A brand that is relatable and understands the fitness community.

Copy Examples

• •"Graphic Gainsta T-Shirt: Show off your gains with a touch of humor!"
• •"Me Verse Me Graphic T-Shirt: Compete with yourself and push your limits in style and comfort."
• •"Swolelax Shirt: The perfect shirt for rest days and recovery."
• •"Free Shipping When You Spend 69$ Or More: Get your swole on without breaking the bank!"
• •"Our apparel is designed to fit all shapes and sizes, promoting body positivity and confidence."