Brand Tone

Modern, Aspirational, and Minimalist.

Brand Values

• •Design and Aesthetics
• •Modernity
• •Quality of Material
• •Functionality as an Art Form

Best Practices

• •Use an "Aspirational, Not Deceptive" Voice
• •Prioritize Clarity in Product Details
• •Align Customer Service Communication
• •Develop a Content Strategy Around Design
• •Create a "Brand Lexicon"

Social Perception

Mixed and inconsistent. While the brand aspires to be perceived as a high-quality, design-led decor company (positive perception based on product appearance), the operational reality (long shipping times, lack of transparency, poor customer service, distrust) leads many customers to see it as an unreliable online store.

Copy Examples

• •Time is a piece of art. Find the centerpiece for your wall.
• •More than a clock, the AETAS is a study in minimalist design. Forged from high-quality steel and finished with a silent quartz movement, it brings quiet sophistication to any room.
• •Your Walls Are Waiting. Discover Our New Collection.
• •Stop watching the clock. Start admiring it. Our collection of modern wall clocks transforms your space from functional to exceptional. Shop the look.
• •Oversized Wall Clocks: Make a statement that echoes through your home. Bold designs for spaces that deserve to be noticed.