Brand Tone

Friendly and Approachable, Humorous and Playful, Passionate and Enthusiastic, Appreciative and Customer-Centric

Brand Values

• •Quality
• •Joy and Happiness
• •Uniqueness and Personalization
• •Customer Satisfaction
• •Family and Community
• •Fun and Creativity

Best Practices

• •Embrace the "Friendly Founder" Voice: Continue using a personal and approachable tone, as if Haley (the founder) is speaking directly to the customer. Use "we" and "our" to foster a sense of community.
• •Inject Humor Appropriately: Maintain the playful and humorous element where it fits the product, but ensure it aligns with the specific item's appeal (e.g., witty for general humor, niche for specific fandoms, heartfelt for sentimental gifts).
• •Highlight Quality and Passion: Consistently mention the high-quality materials and the passion behind creating each item. This reinforces value beyond just the personalization.
• •Focus on the "Joy" Aspect: Frame product benefits around the happiness, smiles, and positive emotions they bring to the recipient and the giver. Use positive and uplifting language.
• •Be Relatable and Authentic: Share behind-the-scenes content, customer stories (with permission), and be transparent. This builds trust and strengthens the "small business, big heart" perception. Use emojis and informal language where appropriate, especially on social media, to maintain approachability.

Social Perception

Positive, Trustworthy, Creator of Joy, Good Value, Responsive, Edgy/Niche Appeal

Copy Examples

• •Tired of boring mugs? So were we! 😴 Our new collection is here to inject some serious fun (and caffeine) into your mornings. Warning: may cause spontaneous laughter and envious colleagues. 😉 #SwitzerKreations #FunnyMugs #MorningLaughs
• •Toast to your love story, year after year. ❤️ Our personalized tumblers keep your favorite drinks just right, while reminding you of those special moments. Create a unique gift that says 'I love you' with every sip. #PersonalizedGifts #AnniversaryGift #MadeWithLove #SwitzerKreations
• •(Video showing a popular item being carefully packaged) Another happy mail day! 🥳 We put a little bit of joy (and a lot of care!) into every package. Thanks for letting us be a part of your special moments! Who’s excited for their Switzer Kreation to arrive? ✨ #SmallBusinessLove #PackagingOrders #ASMR #SwitzerKreations
• •Still quoting that iconic scene? So are we! 😉 Our latest [Pop Culture Reference, e.g., Stardew Valley, Marvel] inspired gear is here to help you rep your fandom in style. High-quality, vibrant, and totally you. Grab yours before it's gone! #PopCulture #FanGear #SwitzerKreations #MustHave
• •More Than Just Gifts, It's Joy Delivered. ✨ At Switzer Kreations, we craft high-quality, personalized treasures that bring smiles and celebrate every occasion. From our family to yours, with love from the USA. #PersonalizedJoy #UniqueGifts #SwitzerKreations