Brand Tone

Approachable & Friendly, Confident & Unique, Stylish & Curated, Passionate & Authentic

Brand Values

• •Individuality & Uniqueness
• •Style Over Fleeting Trends
• •Comfort & Quality
• •Global Connection & Ethical Consideration
• •Community & Welcoming Atmosphere
• •Personal Expression

Best Practices

• •Tell the Story: Regularly share the narratives behind the designs, the designers, and the brand's own journey and values, particularly its Israeli roots and commitment to unique, quality items.
• •Foster Community: Use warm, inviting language in all communications. Engage with your audience by asking questions and sharing customer stories (with permission) to build on that "community center" feel.
• •Champion Individuality: Craft messages that empower customers to be bold, different, and confident in their personal style choices, reinforcing the "switch your thinking" ethos.
• •Emphasize Lasting Value: Focus on the timelessness, comfort, versatility, and quality of the products over fleeting trends, appealing to a desire for enduring style.
• •Maintain Authenticity: Ensure the voice is consistently genuine, reflecting Rina's passion and the store's curated, personal approach to fashion.

Social Perception

Switch Portland is likely perceived as a boutique destination for those seeking distinctive, stylish, and comfortable footwear and apparel that stands apart from mass-market offerings. It's seen as having a warm, community-focused atmosphere, making the shopping experience more personal and enjoyable. The brand is likely appreciated for its curated selection of international and local designs, offering pieces with unique stories and an element of exclusivity. It appeals to individuals who value personal style, quality, and perhaps the ethical considerations in its sourcing.

Copy Examples

• •Your style is your signature. Don't just follow trends, set your own. Discover pieces as unique as you are at Switch Portland. #BeUnique #PortlandStyle
• •Step into comfort that doesn’t compromise on style. Our curated collection is designed to be timeless, versatile, and uniquely yours. #SwitchShoes #FashionThatLasts
• •From the vibrant streets of Tel Aviv to Portland’s creative heart, we bring you a world of style. Find your next conversation piece at Switch. #GlobalFashion #ShopLocalPDX
• •Dare to switch it up? Express your truest self with fashion that’s anything but ordinary. Explore unique designs at Switch Portland. #OwnYourStyle #ThinkOutOfTheBox
• •Discover the story behind the style. We proudly feature designs from Israeli artists fostering collaboration, European craftsmanship, and local Portland talent. #ArtisanMade #StyleWithSubstance #SwitchPortland