Brand Tone

Informative, trustworthy, and approachable

Brand Values

• •Quality & Testing
• •Trust and Transparency
• •Education & Learning
• •Environment & Sustainability
• •Canadian Heritage
• •Passion for Natural Remedies

Best Practices

• •Prioritize Education and Information: Always aim to inform the customer clearly and simply about the product, its benefits, and its ingredients. Avoid overly technical jargon unless explained.
• •Emphasize Trust and Transparency: Consistently mention quality testing, ingredient sourcing, and Canadian manufacturing where relevant. Be honest and straightforward in all communications.
• •Maintain an Approachable & Supportive Voice: Use warm, friendly language. Address the customer directly (using "you" and "your"). Focus on how the products can help them achieve their wellness goals and "live life on their terms."
• •Highlight Natural Aspects and Canadian Heritage: Weave in the "natural" aspect of the products and the brand's Canadian roots authentically. This reinforces brand identity and resonates with target consumers.
• •Ensure Visual and Textual Consistency: Use a consistent style in visuals (e.g., clean, nature-inspired, bright) that complements the informative and trustworthy tone of the copy across all platforms. Ensure taglines and key messages are used regularly.

Social Perception

Customers generally perceive Swiss Natural as a reputable and reliable brand that produces effective, high-quality natural health products. The Canadian-made aspect is often viewed positively. The long history of the company (over 50 years) contributes to its trustworthy image.

Copy Examples

• •Headline: Purely Canadian, Naturally Effective. Your Health Journey Starts Here. Body: For over 50 years, Swiss Natural has been crafting quality vitamins and supplements right here in Canada. We believe in the power of nature, backed by science, to help you live life on your terms. Explore our range and feel the difference. #SwissNatural #LiveLifeOnYourTerms
• •Headline: What's Really In Your Supplement? We Believe in Transparency. Body: At Swiss Natural, we test our ingredients over 300 times for purity and potency. We list every single one on our label because you deserve to know exactly what you're putting into your body. Trust in nature, trust in Swiss Natural. Learn more about our quality commitment on our website. #TrustInQuality #SimplySwiss
• •Headline: Small Changes, Big Impact. Support Your Wellness Naturally. Body: Looking to boost your energy or support your immune system? Our expertly formulated supplements are designed to fit seamlessly into your daily routine. Gentle, effective, and made with care. Let Swiss Natural be a natural part of your day. #NaturalWellness #DailyHealth
• •Headline: Caring for You, Caring for Our Planet. Body: We're passionate about the health benefits nature provides, which is why we're committed to sustainability. From recyclable HDPE bottles to reduced cardboard usage, we're taking steps to protect our environment while supporting your well-being. #SustainableHealth #NaturallyResponsible
• •Headline: Got Questions About Your Vitamins? We're Here to Help! Body: Understanding supplements can be tricky. Our team is dedicated to providing clear, helpful information about our products and how they can support your health goals. Visit our blog for insights or reach out to us! Your health matters to us. #EducateAndEmpower #SwissCares