Brand Tone

Friendly and Approachable, Customer-Centric, Informative and Direct, Design-Oriented and Trendy, Promotional but not Aggressive

Brand Values

• •Customer Satisfaction
• •Quality and Durability
• •Design and Customization
• •Transparency
• •Ethical Sourcing (stated)
• •Accessibility

Best Practices

• •Speak Directly to "You" (the Customer): Use "you" and "your" to make the copy feel personal and customer-focused. *e.g., "It's now even easier for **you** to find **your** favorite products."*
• •Highlight Value Beyond Price: While mentioning affordability is good, also emphasize quality, design, and the benefits the products bring. *e.g., "simple, timeless, and sensible designs...durably crafted to withstand everyday use."*
• •Maintain a Positive and Welcoming Voice: Use optimistic and inviting language. Avoid overly technical jargon unless explaining specific product features clearly. *e.g., "Welcome to Swishgoods," "We hope you love it as much as we do."*
• •Emphasize Uniqueness and Customization: Leverage the "custom design" aspect as a key differentiator. This appeals to customers looking for personalized items. *e.g., "Custom One of a Kind Designs that are Exclusive to Swishgoods."*
• •Be Authentic About Values: If ethical sourcing or organic ingredients are important, weave these into the narrative naturally and provide specifics where possible. *e.g., "Sourcing Partners. We only partner with people who put the earth, and its people, first."* Ensure these claims can be substantiated.

Social Perception

Positive (among eBay buyers), Emerging/Niche, Potentially Confused Identity

Copy Examples

• •Headline: Refresh Your Space, Effortlessly. Body: Discover unique home decor and fashion pieces at Swishgoods, where sensible design meets everyday style. Create a home you love, without breaking the bank. Explore our latest arrivals!
• •Headline: Your Vision, Our Design. Custom Made Simple. Body: Got a brilliant idea for a t-shirt or a unique home accent? Our Swishgoods designers are here to bring your custom creations to life! Let's make something amazing, together. Learn more about our Custom Work.
• •Headline: Quality You Can Feel, Prices You'll Love. Body: At Swishgoods, we believe in timeless style and durable quality that doesn’t cost the earth. From cozy candles made with organic ingredients to custom-print tees, find your new favorites today.
• •Headline: The Latest Trends, Delivered to Your Door. Body: Stay ahead of the curve with Swishgoods! We're always curating the newest designs in home fashion, making it easy for you to express your unique style. Plus, enjoy low-cost shipping on all orders!
• •Headline: More Than Just Goods – It's a Swish Lifestyle. Body: We're passionate about simple, sensible designs that make your everyday a little brighter. Join the Swishgoods family and enjoy 10% off your first order when you sign up for our newsletter!