Brand Tone

Inviting and Welcoming, Creative and Inspiring, Personal and Experiential, Joyful and Positive, Knowledgeable and Passionate, Calm and Grounding

Brand Values

• •Creativity and Craftsmanship
• •Emotional Well-being and Joy
• •Connection and Community
• •Personalization
• •Learning and Exploration
• •Quality and Expertise

Best Practices

• •Emphasize Sensory Language: Use evocative words that appeal to the sense of smell, touch, and sight to reflect the experiential nature of the brand (e.g., "aromatic," "velvety," "shimmering," "handcrafted").
• •Focus on "You" and Your Experience: Address the customer directly and highlight the personal benefits and feelings they will gain (e.g., "discover *your* joy," "create *your* moment," "unleash *your* creativity").
• •Maintain a Warm and Encouraging Voice: Use positive, inviting language that makes people feel comfortable and inspired, regardless of their artistic experience. Avoid jargon or overly technical terms unless explaining the science of scent in an accessible way.
• •Highlight Connection and Shared Moments: Weave in the communal and relational aspects of the brand, whether it's connecting with one's own creativity, with loved ones through a shared activity, or with the Swirl Works community.
• •Infuse Joy and Well-being: Consistently link products and experiences back to the core values of sparking joy, promoting relaxation, and enhancing emotional well-being. Let the passion for fragrance and creativity shine through.

Social Perception

Customers perceive Swirl Works as a unique and delightful place offering high-quality, creative experiences and products. The staff, particularly the founder Kori, are seen as knowledgeable, patient, and kind. The workshops are viewed as fun, relaxing, and enriching, suitable for individuals, groups, and corporate team-building. The ambiance of their locations, especially the garden settings, is appreciated and seen as contributing to the positive experience. There's a strong appreciation for the opportunity to create something personal and unique, like a signature scent. The brand is seen as a woman-owned local business, which resonates positively with some customers.

Copy Examples

• •Headline: Discover Your Signature Scent. Create a Perfume as Unique as You Are. Body: Immerse yourself in the art of perfumery at Swirl Works. Our expert perfumers will guide you through a sensory journey to craft a bespoke fragrance that tells your story. Book your blending experience today and wear your essence. Call to Action: Create Your Scent
• •Headline: Spark Joy, One Scent at a Time. Body: At Swirl Works, we believe in the power of fragrance to uplift and inspire. From our handcrafted candles to immersive scent workshops, every creation is designed to bring a little more joy into your life. Call to Action: Explore Our Collections
• •Headline: Unwind, Create, Connect. Body: Escape the everyday and step into a world of creativity at Swirl Works. Our hands-on workshops offer a welcoming space to learn a new craft, connect with others, and find a moment of peace. Call to Action: View Workshop Schedule
• •Headline: More Than a Gift, It's an Experience. Body: Looking for a truly memorable gift? Give the gift of creativity with a Swirl Works experience. Perfect for birthdays, bridal showers, or just because. Let them craft their own unique fragrance or art piece. Call to Action: Shop Gift Certificates
• •Headline: Elevate Your Next Event with a Scent-sational Experience. Body: Host an unforgettable gathering with Swirl Works. Our perfume and cologne bars or private workshops add a unique, interactive, and delightful touch to corporate events, parties, and celebrations. Call to Action: Plan Your Event