Brand Tone

Empathetic, Practical, and Empowering.

Brand Values

• •Innovation and Problem-Solving
• •Safety and Hygiene
• •Convenience and Efficiency
• •Community and Support
• •Empowerment

Best Practices

• •Lead with the Problem/Solution: Always start by acknowledging the parent's struggle (mess, squirmy baby, lack of hands) before presenting Swipensnap as the simple, elegant solution.
• •Emphasize "Safety First": The benefit of keeping one hand on the baby is a powerful emotional selling point. Weave the words "safe" and "secure" into copy whenever possible.
• •Use an Empowering, Relatable Tone: Speak from a place of shared experience ("We get it," "We've been there"). Celebrate the ingenuity of the "mom-invented" origin story to build a connection.
• •Highlight Key Features as Benefits: Don't just list features; translate them into benefits. Instead of "BPA-Free applicator," say "Soft, gentle, and safe for your baby's delicate skin." Instead of "Suction cup base," say "Stays put on your changing table, so it's always ready when you need it."
• •Incorporate Social Proof: Leverage the "As Seen on Shark Tank" angle, positive press mentions, and customer testimonials ("parents are calling it a lifesaver") to build trust and credibility in all marketing materials.

Social Perception

The public and customers generally perceive Swipensnap positively. It is viewed as a "game-changer" and "lifesaver" by many parents who value its practicality. The founder's story resonates with consumers, adding a layer of authenticity and inspiration to the brand.

Copy Examples

• •Keep one hand on your wiggler. Messy diaper cream, squirmy baby, not enough hands? We get it. The Swipensnap lets you apply cream with one hand, so the other stays safely on your little one. Less mess, less stress. More happy baby.
• •One-Handed Wonder. The diaper cream applicator that keeps your hands clean and your baby safe. A simple swipe is all it takes.
• •Your Diaper Changing Game-Changer is Here. Tired of the diaper cream juggle? Invented by a mom who's been there, Swipensnap is the award-winning, one-handed solution to make diaper time cleaner, safer, and so much faster. See why parents are calling it a "lifesaver."
• •As seen on "Shark Tank!" The Swipensnap was born from a real mom's struggle to safely apply diaper cream to her son without making a mess. Our patented, BPA-free applicator attaches to your favorite creams, providing a soft, hygienic, and simple one-handed solution. Keep your hands clean and your baby secure.
• •We see you, super-moms and super-dads! Juggling it all is an art. What’s the one parenting hack you can’t live without? 👇 #ParentingHacks #MomInvented #Swipensnap