Brand Tone

Passionate, Authentic, Caring, and Craft-Oriented

Brand Values

• •Authenticity
• •Quality
• •Sustainability
• •Comfort
• •Community & Connection
• •Craftsmanship
• •Customer-centricity

Best Practices

• •Embrace the Founder's Voice: Continuously draw inspiration from Châu's personal story and passion for dance and craftsmanship. Let her authentic voice and caring nature shine through in the language used.
• •Highlight "Handcrafted" and "Hội An": Consistently emphasize the artisanal origin and the human touch behind every pair. This reinforces authenticity, quality, and supports the "craft-oriented" aspect of the tone.
• •Focus on "Comfort" and "Happy Feet": Make comfort a central theme in all product descriptions and communications. Use empathetic language that shows understanding of customers' needs, especially those who struggle to find well-fitting shoes.
• •Tell Stories, Don't Just Sell Products: Share stories of dancers, the artisans, the design inspiration, and the positive impact of the shoes. This builds connection and reinforces the passionate and caring elements of the brand.
• •Be Inclusive and Personal: Use welcoming language. Refer to "unique" feet positively. Encourage interaction by asking questions and inviting customers to share their experiences. The custom-fit process is inherently personal, so the communication should reflect that.

Social Perception

Swing Love is perceived positively, especially within the swing dance community, as a brand that offers high-quality, comfortable, and stylish handcrafted leather shoes.

Copy Examples

• •Headline: Dance All Night, Live All Day. Handcrafted Comfort, Just For Your Feet. Body: Remember that feeling? The music takes over, and you just *have* to move. At Swing Love, we craft shoes that keep that feeling alive, from the first dance to the last, and every step in between. Born from a dancer's dream and the skilled hands of Hội An artisans, each pair is a promise of authentic quality, sustainable style, and a fit so perfect, you'll forget you're wearing shoes at all. Tell us your story, measure your unique stride, and let us create your sole-mate.
• •Social Media Post (with an image of a dancer smiling, wearing the shoes): Caption: That Swing Love feeling! ✨ Châu started Swing Love because her own 'unique' feet needed shoes that could keep up with her passion for Lindy Hop. Now, we bring that same dedication to *your* happy feet. Handcrafted with love in Hội An, designed for your comfort, and built to share countless joyful moments, on and off the dance floor. What adventures will your Swing Love shoes take you on? #SwingLoveShoes #HappyFeet #Handcrafted #SwingDance #MadeInVietnam #AuthenticQuality
• •Product Description Snippet (for a classic Oxford style): Meet 'The Savoy' – where timeless elegance meets a dancer's heart. Each pair is meticulously handcrafted by our partner artisans in Hội An, using the finest, sustainably sourced leather. We don't do 'off-the-rack' here. We do 'made-for-you.' With extra arch support and a soft-padded insole, The Savoy is designed not just for looking good, but for feeling incredible, whether you're leading a Lindy circle or navigating your city streets. Your feet deserve this care.
• •About Us Page Excerpt: Our story isn't just about shoes; it's about a passion for dance, a respect for tradition, and a belief that everyone deserves footwear that feels like it was made just for them. Swing Love was born from a personal quest for the perfect dance shoe, and it grew thanks to the incredible skill of Hội An's shoemakers. We're proud to bring their generations of craftsmanship to you, ensuring every stitch reflects our commitment to authenticity, quality, and the joy of comfortable movement.
• •Email Newsletter Subject: Feel the Difference: Shoes Crafted with Passion, Just For You. Body Snippet: Tired of shoes that pinch, or styles that don't quite 'get' you? At Swing Love, we believe your shoes should be as unique and expressive as your dance moves. Discover the story behind our handcrafted leather shoes, made with care in Hội An, and find out how you can get a pair designed to your exact measurements for unparalleled comfort and timeless style. Let's make your feet happy!