Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Knowledgeable & Expert, Community-Oriented, Customer-Focused & Supportive

Brand Values

• •Passion for Cycling
• •Customer Satisfaction
• •Expertise & Quality
• •Community Engagement
• •Inclusivity (\"For Every Cyclist\")
• •Service & Support

Best Practices

• •Embody \"We're cycling people\": Ensure all copy, from product descriptions to social media posts, reflects genuine enthusiasm and a love for cycling. Use language that resonates with fellow cyclists (e.g., \"steed,\" \"hitting the trails,\" \"KOMs\").
• •Prioritize a Friendly & Approachable Voice: Use conversational language. Address customers directly and avoid overly technical jargon unless explaining a specific feature clearly. Imagine you're talking to a friend about bikes.
• •Showcase Expertise Naturally: Weave in knowledgeable advice and tips without being condescending. Highlight the experience of the staff and the quality of the products/services subtly. Reference years of experience and staff training where appropriate.
• •Foster Community Spirit: Regularly share stories about local riders, the supported racing team (LEAGUE RT), and community events. Use inclusive language like \"we,\" \"us,\" and \"our cycling family\".
• •Be Genuinely Helpful and Supportive: Focus on how Swindon Cycles helps customers (e.g., finding the perfect bike, offering great after-sales service, providing bike fits for comfort and performance). Share customer success stories or positive testimonials (like the personal delivery anecdote).

Social Perception

Swindon Cycles is generally perceived very positively by its customers and the local community. They are seen as a reliable, trustworthy, and well-established bike shop with a long history in Swindon. Customers highly value the expertise and friendliness of the staff, often citing excellent customer service as a key reason for their positive experiences. The shop is recognized for its wide selection of bikes and for being a hub for cyclists in the area. Their involvement with a racing team and local cycling events likely enhances their reputation as being deeply embedded and supportive of the cycling scene.

Copy Examples

• •Headline: Fuel Your Passion. Find Your Ride. Body: At Swindon Cycles, we're more than just a bike shop – we're fellow riders. For over 27 years, our enthusiastic team has helped Swindon find its wheels. From first bikes to pro-level machines, we’ve got something #ForEveryCyclist. Come share the journey! Call to Action: Visit us in-store or explore online!
• •Headline: Your Local Hub for All Things Cycling. Body: Got a question? Need a tune-up? Dreaming of an upgrade? Our friendly, expert team is here to help. We live and breathe bikes, offering everything from kid's bikes to elite racers, plus bike fit services to get you riding in perfect comfort. Call to Action: Pop in for a chat – the kettle’s (almost) always on!
• •Headline: More Than Miles: We're a Community. Body: Swindon Cycles is proud to support LEAGUE RT and champion local cycling. We believe in the power of two wheels to bring people together. Whether you're hitting the trails or the tarmac, we're right there with you. Call to Action: Follow our journey and join the #SwindonCycles family!
• •Headline: Expert Advice, Unbeatable Service. Body: Choosing the right bike can be a journey, and our knowledgeable team is here to guide you every step of the way. With over 200 bikes on display and staff who are passionate cyclists, we provide honest advice and the support you need to ride with confidence. Call to Action: Experience the Swindon Cycles difference today!
• •Headline: Ready for Your Next Adventure? We Are! Body: From balance bikes for the little ones to performance machines that conquer KOMs, Swindon Cycles has been gearing up Swindon for 27 years. Plus, with our bike hire, your next cycling adventure is just a booking away! Call to Action: Discover our range and book your bike hire online!