Brand Tone

Caring & Protective, Family-Oriented & Friendly, Practical & Solution-Oriented, Trustworthy & Authoritative (on Sun Safety), Empathetic, Positive & Fun-Loving

Brand Values

• •Health & Safety
• •Family
• •Convenience & Functionality
• •Quality
• •Style & Affordability
• •Purpose-Driven
• •Innovation

Best Practices

• •Always Lead with the "Why": Remind the audience of SwimZip's origin story and mission (sun safety due to the founder's experience). This reinforces the caring and trustworthy aspects of the brand.
• •Focus on Family & Ease: Frame benefits around how SwimZip products make family outings safer and easier for parents and more enjoyable for kids. Use relatable scenarios.
• •Highlight Practical Solutions: Clearly communicate the functional benefits, especially the UPF 50+ protection and the signature full zipper, using straightforward and reassuring language.
• •Maintain a Positive and Empowering Voice: While acknowledging the risks of sun exposure, focus on how SwimZip empowers families to enjoy the sun safely and make lasting memories.
• •Be Consistent Across All Channels: Ensure that the website, social media, email marketing, and product descriptions all reflect the same core values and caring, practical, family-oriented tone. Regularly review content to ensure alignment.

Social Perception

Trusted Sun Protection Source, Problem Solver for Parents, High Quality & Durable, Cute & Stylish, Mission-Driven & Authentic, Good Customer Service, "Shark Tank" Success Story

Copy Examples

• •Headline (Website/Ad): "Peace of Mind in Every Thread. Our UPF 50+ Zipper Rash Guards Make Sun Safety a Breeze for the Whole Family."
• •Social Media Post (Instagram/Facebook): "From Betsy's battle with skin cancer to your family's fun in the sun – SwimZip was born from a mission to protect. Our easy-on, full-zip rash guards mean more smiles, less sunscreen struggles. ☀️ #SwimZipStory #SunSafeFun #UPF50 swimwear"
• •Product Description Snippet: "Tired of wrestling wet, sandy rash guards? Our signature full front zipper glides effortlessly, so they can get back to playing (and you can relax!). Plus, with certified UPF 50+ protection, their delicate skin is shielded all day long."
• •Email Subject Line: "Sun-Kissed Days, Worry-Free Ways! Explore SwimZip's New Arrivals."
• •TikTok Video Caption Idea: "Sunscreen battles? 😫 We don't know them! 😉 SwimZip's easy-zip UPF 50+ swimwear is a game-changer for happy kids & stress-free parents. As seen on Shark Tank! #SwimZip #ParentHack #SunProtection #SharkTankApproved #FamilySwimwear"