Brand Tone

Aspirational, confident, and trendy, aiming to be empowering with an informal and direct style focused on aesthetics and confidence.

Brand Values

• •Affordability
• •Inclusivity
• •Trendiness
• •Customer Satisfaction

Best Practices

• •Embrace the "Queen" Persona: Consistently use empowering and confident language ("own it," "queen," "asset," "statement piece") across all platforms to build a recognizable and aspirational brand voice.
• •Bridge the Name-Product Gap: Acknowledge the brand name's origin while embracing the current model. Use copy like, "We started with the perfect swim, now we dress the perfect woman." This creates a brand story rather than a brand contradiction.
• •Prioritize Transparency to Build Trust: In the absence of reviews, use copy to be overly transparent. Detail shipping times clearly on product pages ("Please allow 2-4 weeks for your curated item to arrive") and create a detailed FAQ page to proactively address common dropshipping concerns.
• •Focus on "The Look for Less": Lean into the value proposition. Use copywriting that emphasizes getting a trendy, high-fashion look without the high-end price tag. This aligns with the original value of being affordable.
• •Generate Social Proof with User-Generated Content: Actively encourage customers to post their looks using a specific hashtag (like #SwimKerriDoll). Feature this content prominently on the website and social media. Since independent reviews are scarce, creating your own social proof is critical for building credibility.

Social Perception

Largely one of invisibility and ambiguity due to lack of reviews and online discussion. The dropshipping model and lack of transparency could lead to perception of untrustworthiness or low-quality, reinforced by negative reputation of similar retailers.

Copy Examples

• •Don't just enter the room, own it. Our new collection just dropped for the woman who knows her worth. It’s not just a look, it’s a statement. #SwimKerriDoll #OOTD #NewArrivals
• •Subject: Be Your Own Style Icon. Hey Queen, why follow trends when you can set them? We've curated our latest collection for looks that are as bold and unique as you are. Find your new favorite power-outfit. #StyleInspo #Confidence
• •The 'Limitless' Bodycon Dress. Because you are an asset, and access should be limited. This is the dress for turning heads and making memories. Designed to flatter every curve, because your confidence is your best accessory.
• •Affordable Luxury. Unforgettable Style. The look you want, at a price you'll love. Welcome to your new obsession. Shop The Look.
• •Still thinking about it? We get it, greatness takes time. But don't wait too long. Your next favorite outfit is right here. Come back and claim it. #ShopSwimKerri #SecondChance