Brand Tone

Empowering & Encouraging, Positive & Celebratory, Approachable & Understanding, Supportive & Inclusive

Brand Values

• •Body Positivity & Acceptance
• •Inclusivity & Representation
• •Confidence & Empowerment
• •Age-Appropriateness
• •Comfort & Fit
• •Quality
• •Community & Connection (Implied)

Best Practices

• •Focus on Empowerment: Always frame messaging around building confidence and self-esteem. Use strong, positive verbs and affirmations.
• •Speak to Both Audiences (Parents & Daughters): While the end-user is the tween/teen girl, parents are often the purchasers. Address parental concerns (fit, age-appropriateness, quality) while appealing to the girls' desire for style and trendiness.
• •Embrace Inclusivity in Language & Visuals: Consistently use language that promotes body positivity and acceptance. Ensure marketing imagery reflects diverse body types.
• •Maintain an Authentic & Relatable Voice: Continue sharing the "why" behind the brand. Personal stories and a genuine understanding of the customer's struggles resonate deeply.
• •Keep it Positive & Celebratory: Use upbeat language, emojis where appropriate (especially on social media), and focus on the joy and freedom that comes with feeling good in swimwear. Avoid language that could inadvertently make girls feel self-conscious.

Social Perception

Positive Customer Feedback, Problem Solver, Advocate for Change, TikTok Presence, Media Recognition

Copy Examples

• •Headline: Finally! Swimwear That Gets Her. And Fits Her. Body: Tired of the endless search for tween and teen swimwear that’s cool, comfy, AND actually fits? SwimHer is here! We design confidence-boosting, age-appropriate styles for girls who are beautifully unique. Because every girl deserves to shine. #SwimHer #TweenSwim #ConfidenceInEveryStitch
• •Headline: More Than Just a Swimsuit. It’s a Confidence Boost. Body: At SwimHer, we believe swimwear should make you feel amazing. Our extended sizes and fun, trendy designs mean she can finally ditch the dressing room drama and dive into fun! Celebrate her style, her way. #SwimHerStyle #BodyPositiveSwim #TweenFashion
• •Headline: She’s Outgrown the Kids’ Section, Not Her Sparkle. Body: Finding that perfect in-between fit can be tough. SwimHer bridges the gap with swimwear designed for tween and teen bodies – comfortable, stylish, and made for making memories. Let her personality pop! #SwimHerFits #TeenSwimwear #AgeAppropriateChic
• •Headline: Dear Parents, We Get It. Body: You want her to feel good. She wants to look good. SwimHer brings it all together. Age-appropriate, extended sizing, and styles she’ll actually love to wear. Problem solved. #SwimHerSolutions #ParentApproved #TweenStyle
• •Headline: Confidence is Her Best Accessory. We Just Make the Swimsuit. Body: From pool parties to beach days, let her step out in SwimHer and feel unstoppable. We’re all about celebrating every girl and every body. Discover the fit that lets her be her. #BeYouInSwimHer #InclusiveSwim #SummerConfidence