Tono de Marca

aspirational, trendy, and feminine (as projected); deceptive and unresponsive (as experienced)

Valores de Marca

• •affordability
• •style

Mejores Prácticas

• •Authenticity is Key: Ensure the tone of your copy authentically reflects your company's values and the actual customer experience. The promises made in your marketing should align with the quality and service you provide.
• •Understand Your Audience: Develop a deep understanding of your target customer's language, desires, and pain points. Your copy should speak directly to them in a way that resonates.
• •Create a Brand Voice Guide: Document your brand's tone, style, and vocabulary. This guide should be a reference for anyone creating content for your brand, ensuring consistency across all channels.
• •Consistency Across All Touchpoints: From your website and social media to customer service emails and packaging, every interaction should reflect the same brand personality.
• •Listen and Adapt: Pay close attention to customer feedback. How they talk about your brand is a reflection of your success in conveying your intended tone and values. Be prepared to adapt your messaging based on this feedback.

Percepción Social

overwhelmingly negative; labeled as a scam; known for poor quality, wrong sizes, non-responsive customer service

Ejemplos de Copy

• •Unlock Your Inner Goddess. Ethereal Dresses & Dreamy Swimwear. Up to 70% Off This Week Only!
• •Float through your day in our 'Elysian Fields' Maxi Dress. Crafted from the lightest chiffon and featuring delicate floral embroidery, this dress is a dream come true. Perfect for sunset cocktails or a romantic getaway. Limited stock available.
• •Your Summer Wardrobe is Calling (and it's on sale!)
• •Don't Go! Here's an Extra 15% Off Your First Order. Become a #ChicGirl Today!
• •Our 'Seaside Siren' swimwear collection is designed for the bold and the beautiful. Turn heads and make waves with our exclusive designs that blend timeless style with modern flair.