Brand Tone

Innovative and Modern, Problem-solving and Convenient, Confident and Positive, Trustworthy and Quality-focused, Friendly and Approachable

Brand Values

• •Innovation
• •Effectiveness & Efficiency
• •Ease of Use/Convenience
• •Customer Confidence & Wellbeing

Best Practices

• •Maintain Clarity and Simplicity ('No Fuss'): Ensure all copy is easy to understand, straightforward, and gets to the point quickly, reflecting the 'no fuss' promise.
• •Highlight Innovation: Emphasize the cutting-edge technology and design of the products.
• •Focus on Convenience: Showcase how the products simplify oral care routines and save time.
• •Promote Confidence: Connect the products to the feeling of having a radiant smile and improved self-esteem.
• •Ensure Transparency: Clearly differentiate SwiftSmile products from other similarly named brands or products (e.g., clip-on veneers) to avoid confusion.

Social Perception

Positive testimonials from customers using `swiftsmile.co.uk` products. Potential confusion with other brands/products named 'Swift Smile' requires careful differentiation.

Copy Examples

• •SwiftSmile: Clean Teeth, No Fuss.
• •Transform your daily brushing routine into something effortless, effective, and enjoyable.
• •Achieving a brilliant smile has never been easier.
• •Dedicated to redefining oral care through innovation and quality.
• •Let's make every smile a swift smile!