Brand Tone

Empowering and Practical. The language is encouraging, supportive, and motivational, aiming to inspire confidence in active women. It is direct and solution-oriented, reinforcing an active, motivational voice.

Brand Values

• •Performance and Efficacy
• •Empowerment
• •Natural Ingredients
• •Simplicity and Convenience

Best Practices

• •Lead with Empowerment: Frame the narrative around empowering the customer, positioning the product as a tool that supports her existing strength and active lifestyle. Use active, encouraging verbs.
• •Stay Solution-Focused: Clearly communicate the problem (post-workout hair) and the solution (a quick, natural refresh). Ensure copy is direct, practical, and highlights clear benefits for a busy, on-the-go audience.
• •Use the Hashtag #GetGoing: Consistently integrate the brand's primary hashtag, #GetGoing, across all platforms to build community and reinforce the brand's message of action and movement.
• •Highlight Natural Ingredients: Consistently mention the 'all-natural' and 'plant-based' aspects of the formula, emphasizing this key differentiator and value proposition.
• •Amplify Customer Voices: Continue to leverage user-generated content and testimonials in marketing copy, using phrases like 'From our community' to reinforce authenticity and build trust.

Social Perception

Largely positive, centered on product effectiveness and brand identity. Perceived as a modern, high-quality, natural alternative and a niche solution for active women, with strong and coherent branding.

Copy Examples

• •Your Workout is Non-Negotiable. Your Hair Shouldn't Be. You give your all in every burpee, sprint, and session. Don't let post-workout hair slow you down. Our All-Natural Dry Shampoo is made to absorb sweat and restore volume, so you can go from the gym to your next big thing, feeling fresh and confident. Ready to #GetGoing?
• •From Sweaty to Ready in 60 Seconds. Life doesn't wait. Whether you're a full-time athlete or a full-time mom, you need beauty that keeps up. Swet Beauty is your secret weapon for hair that transcends your workout. Made with 100% natural ingredients for high-performing women like you. Shop now and reclaim your time.
• •Sweat Your Best. We'll Handle the Rest. The award-winning, all-natural dry shampoo designed for your active life.
• •That post-workout glow... now for your hair.
• •My #gymhack for fresh hair when I have literally no time. This stuff is a game-changer! #SwetBeauty #PostWorkout #DryShampoo #FitnessRoutine