Brand Tone

Authentic/Real, Motivating/Inspirational, Witty/Clever, Confident/Bold, Humorous/Playful, Direct/Unapologetic

Brand Values

• •Authenticity: Drawing inspiration from real-life personal experiences and hardships.
• •Resilience/Overcoming Adversity: Music as a means to find motivation from hopelessness.
• •Self-Expression: Using music and merchandise as an outlet for his unique perspective.
• •Hustle/Ambition: Inspired by the "hustle of his life."
• •Connection: Aims to invoke strong emotions and offer relatable narratives.

Best Practices

• •Stay True to the "Real": Always ground the copy in authenticity. Use language that reflects genuine experiences and emotions, avoiding overly polished or corporate speak.
• •Inject Cleverness and Wit: Look for opportunities to incorporate clever wordplay or witty observations, reflecting the artist's lyrical style and "witty revelations."
• •Maintain a Confident, Slightly Edgy Stance: The brand isn't afraid to be bold (e.g., "more merch than Nike"). Copy should reflect this confidence without being arrogant.
• •Speak Directly to the Audience's Hustle and Aspirations: Frame products and music as tools for motivation and self-expression for those navigating their own struggles and ambitions.
• •Keep it Relatable: Even with the confident edge, ensure the underlying message connects on a human level, echoing the "relatable narratives" value. Use an approachable and direct voice.

Social Perception

Emerging Artist with a Dedicated Niche Following, Street-Cred / Underground Vibe, Entrepreneurial, Focused on Music and Merchandise, Limited Mainstream Visibility (Currently)

Copy Examples

• •Headline (for new merch): "Fresh Threads for the Real. From the Streets of LA to Your Wardrobe. SWENDALMANIA – Wear Your Story."
• •Instagram Post (promoting new song): "Dropped another track straight from the heart of the hustle. For everyone out there turning hopelessness into horsepower. Link in bio. #Swendal #RealTalkMusic #Motivation"
• •Product Description (for a hoodie): "More than just a hoodie, it's a statement. Inspired by life, crafted for the grind. Stay warm, stay real. SWENDAL gear – built different. #Swendalmania #StreetStyle #BestMerch"
• •Tweet (engaging with fans): "What part of the journey you on right now? Let me know. My music's for the ups, the downs, and everything in between. #Swendalences #RealLifeRap"
• •Website About Section Snippet: "Born from LA hustle, Swendal crafts infectious tunes and clever narratives that hit different. It's more than music; it's motivation spun from real-life struggles and witty wins. This is SWENDALMANIA."