Brand Tone

Adventurous & Energetic, Confident & Bold, Genuine & Down-to-Earth, Quality-Focused & Proud, Approachable & Friendly

Brand Values

• •Quality & Craftsmanship
• •Health & Nutrition (Better-for-you)
• •Adventure & Active Living
• •Authenticity & Transparency
• •American Made & Heritage
• •Satisfying Big Appetites

Best Practices

• •Embrace the "FATTY" Confidence: Use the product name boldly and unapologetically. It's a differentiator. Frame it as a promise of a substantial, satisfying snack.
• •Speak the Language of Adventure: Incorporate active verbs, vivid descriptions of outdoor settings, and a sense of energy in all communications. Use words like "conquer," "explore," "fuel," "journey."
• •Highlight Real Ingredients & Processes: Consistently mention "grass-fed beef," "antibiotic-free pork," "slow-smoked," "real hickory wood," and "no junk/BS." This reinforces quality and transparency.
• •Show, Don't Just Tell, the Lifestyle: Use visuals (photos/videos) of people enjoying the snacks during genuine, relatable activities – hiking, biking, working, post-gym. Encourage and feature user-generated content.
• •Maintain an Authentic, Down-to-Earth Voice: Even while being confident and adventurous, keep the language approachable and genuine. Avoid overly corporate or technical jargon in consumer-facing content. Connect back to the Steamboat Springs roots and "small town values" where appropriate.

Social Perception

Positive: Customers generally perceive Sweetwood Smoke & Co. products, especially the "FATTY" sticks, as very tasty, high-quality, and convenient protein snacks. The "clean" ingredient list and "better-for-you" attributes are well-received. The brand is seen as trustworthy and a good fuel source for active pursuits. Many appreciate the large, satisfying size of the sticks. The connection to an outdoor, adventurous lifestyle resonates with consumers.

Copy Examples

• •Headline: Fuel Your Ascent. Not Your Regrets. Body: Sweetwood FATTY meat sticks. Packed with grass-fed beef, antibiotic-free pork, and real hickory smoke flavor. No junk, just the energy you need to conquer your day, your workout, or that next peak. #GoBig #SweetwoodFatty
• •Headline: Seriously Satisfying. Seriously Real. Body: Don't let hunger win. Grab a FATTY. We’re talking big flavor, slow-smoked quality, and ingredients you can actually pronounce. From Steamboat Springs, Colorado, to wherever your adventure takes you. #RealMeatRealFlavor #NoBSsnacks
• •Headline: The Official Meat Stick of "What's Next?" Body: Whether it's a mountain trail, a cross-country road trip, or just a crazy Tuesday, Sweetwood FATTYs are your go-to. Protein-packed to keep you moving, delicious enough to make you smile. #AdventureFuel #SweetwoodSmoke
• •Headline: Big Stick. Bold Taste. Zero Compromise. Body: We named them FATTY for a reason – they’re loaded with goodness. Slow-smoked, American-made, and crafted for those who demand more from their snacks. Taste the Sweetwood difference. #FATTYandProud #ProteinPacked
• •Headline: From Our Smokehouse to Your Pack. Body: Inspired by the rugged spirit of the Rockies, Sweetwood FATTYs are made with passion and premium ingredients. It’s the honest, hardworking snack for your honest, hardworking life. #ColoradoCrafted #SweetwoodStory