Brand Tone

Passionate, enthusiastic, and community-focused

Brand Values

• •Passion for Kendama
• •Community Building
• •Quality and Innovation
• •Accessibility and Inclusivity
• •Skill Development and Personal Growth
• •Spreading Kendama Love
• •Fun and Engagement
• •Preserving Culture
• •Giving Back

Best Practices

• •Stay Enthusiastic and Passionate: Always let the genuine love for kendama shine through. Use energetic language and express excitement for the product and the community.
• •Focus on Community: Regularly address and engage the kendama community. Use inclusive language ("we," "us," "our crew") and encourage interaction. Highlight player stories and achievements.
• •Be Encouraging and Supportive: Especially when addressing beginners, maintain a supportive and motivational tone. Emphasize learning, progression, and the fun of the journey.
• •Highlight Innovation and Quality (Without Being Stuffy): Talk about new designs, shapes, and materials with excitement, explaining how they benefit the player. Keep the language accessible and focused on the experience.
• •Keep it Authentic and Relatable: Use language that resonates with the kendama culture. Share behind-the-scenes content, founder stories, and player spotlights to build a genuine connection. Avoid overly corporate or formal language.

Social Perception

Positive and Respected

Copy Examples

• •Headline: Unlock Your Flow! 🔥 Body: Grab a Sweets Kendama and join a global crew of players pushing limits and sharing the #KendamaLove. Ready to level up? Shop our latest drops! #SweetsKendamas #KendamaCommunity
• •Headline: From Zero to Hero! 🚀 Body: Never touched a kendama? No sweat! Our Starter series is designed to get you landing tricks FAST. Plus, join our HUGE online community for tips, tricks, and high-fives. Let's play! #KendamaForBeginners #SweetsStarters
• •Headline: Obsessed with Quality? So Are We. ✨ Body: Each Sweets Kendama is crafted with passion, precision, and the best materials. Designed by players, for players. Feel the difference. Experience innovation. #QualityKendama #MadeForPlay
• •Headline: More Than a Toy. It's a Lifestyle. 🤘 Body: Connect, create, and challenge yourself. Kendama isn't just about tricks, it's about focus, perseverance, and finding your unique style. Join the Sweets Mob! #KendamaLife #SweetsMob #GrowthMindset
• •Headline: New Drop Alert! 🤯 The [Product Name] is HERE! Body: Get ready to shred with our freshest design yet! Engineered for ultimate playability and insane tricks. Limited stock – don’t miss out on the hype! Tag a friend who NEEDS this! #NewKendama #SweetsDrops #KendamaHype